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RAND MCNALLY OFFERS A WEALTH OF HOLIDAY GIVING IDEAS BEST-SELLING ATLASES AND BOOKS ARE STILL THE PERFECT GIFTS

 SKOKIE, Ill., Oct. 12 /PRNewswire/ -- Planning that dream trip, knowing what to see on the way, and saving money are on everyone's wish list. Whether the travelers on your customers' Christmas shopping lists hit the road for business or pleasure, they'll treasure gifts from the nation's premier publisher of atlases, maps and travel products. Colorful and attractive point-of-purchase displays will remind shoppers there's no need to look any further for the perfect gift!
 The 1994 edition of the year-round top-selling Rand McNally Road Atlas uses the latest in computer mapping tehnology to produce the most accurate maps possible. New features make trip planning easier for today's time-pressed travelers -- ``Great Regional Drives'' and ``Great Vacations for You'' map out getaways that offer something for everyone, whatever their budget or time frame. ``Calendar of 1994 Events'' and ``1994 Travel News'' offer more aids for refugees from the ordinary. Clearer, more legible type makes reading these colorful maps a breeze. The Rand McNally Road Atlas is often imitated but never matched. Valuable special discount coupons inside help travelers save money. (ISBN 0-528-81159-2, $8.95).
 Whether your customers' loved ones travel for a living or live to travel, the Rand McNally 1994 Deluxe Road Atlas and Travel Guide is an indispensable companion. This compact Atlas fits in any briefcase or travel bag, yet it's loaded with detailed, easy-to-read maps and other practical features to make trips easier and more fun, like the ``Travel and Recreation Guide,'' ``Major City Guide,'' hotel/motel toll-free numbers, and handy mileage chart. The easy-to-use wirebound book opens flat and stays flat, and color-tabbed pages make it simple to find information. (ISBN 0-528-81175-4, $7.95).
 The Rand McNally New International World Atlas, 1993 edition, is the gold standard for atlases, the world's most acclaimed atlas for home, business or library. Continuously evaluated and revised, this feature-laden volume provides the geographically aware with the most current and comprehensive maps possible. Available in both standard and leather-bound editions for discriminating tastes. (ISBN 0-528 83548-3, $125 standard; ISBN 0-528-83563-7, $200 leather).
 The new Rand McNally World Atlas of Nations takes travelers and would-be travelers on a pictorial journey of the world with its richly detailed, comprehensive and up-to-date set of maps. Continent by continent, text and statistics describe the current situations of the nations in our rapidly changing world. A mail-in guarantee offers a free updated world map. Ideal for your student of the world. ISBN 0-528-83618-8, $34.95 prepub through December.
 For the children on their list, Rand McNally offers fun ways to learn about the world.
 The Where Are We? Series introduces young children to geography as fun. Ribbit the frog and his friends lead kids through different landscapes, teaching them about the plants and animals that live there. The series includes titles on Mountains (ISBN 0-528-83571-8, $3.95), Lakes & Rivers (ISBN 0-525-83572-6, $3.95), Forests (ISBN 0-528-83573-4, $3.95), and Deserts (ISBN 0-528-83574-2, $3.95).
 Children six to 10 years old will enjoy interactive learning with the Sticker Atlas of the World (ISBN 0-528-83490-8, $4.95), Dinosaur Sticker Atlas (ISBN 0-528-83585-8, $4.95) and Animal Sticker Atlas (ISBN 0-528-83586-6, $4.95). All of the Sticker Atlases are loaded with colorful, easy-reading maps that teach kids about the world in a way they will enjoy. Each atlas contains two pages of reusable stickers.
 For older children, the newly revised Picture Atlases get kids excited about learning about their world as it is today and as it was in the distant past. The Picture Atlas of the World (ISBN 0-528 83564-5, $19.95) helps children learn fun ``Facts and Figures'' about different countries, along with their flags, animals, industry, people and landmarks. The Picture Atlas of Prehistoric Life (ISBN 0 528-83525-4, $16.95) includes hundreds of colorful illustrations of our world and its inhabitants before humans were present.
 No matter who's on your gift-giving list or how hard they are to buy for, Rand McNally makes a product your customers' families and friends will love and use. Call 800-777-8132 to order.
 -0- 10/12/93
 /Note to editor: Photos and slides available upon request./
 /CONTACT: Tony Garel-Frantzen 708-329-2288, or Jan Pawlowski, 708-329-6473, both of Rand-McNally/


CO: Rand-McNally ST: Illinois IN: PUB SU: PDT

KD -- NYFNS5 -- 1002 10/12/93 10:22 EDT
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Date:Oct 12, 1993
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