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RAND MCNALLY OFFERS A WEALTH OF HOLIDAY GIVING IDEAS; ATLASES AND BOOKS ARE STILL THE PERFECT GIFTS FOR CHRISTMAS

 SKOKIE, Ill., Oct. 26 /PRNewswire/ -- Planning that dream trip, knowing what to see on the way, and saving money are on every traveler's wish list. Whether it's for business or pleasure, the travelers on your shopping list will treasure gifts from Rand McNally, the nation's premier publisher of atlases, maps and travel products.
 The 1994 edition of the year-round top-selling Rand McNally Road Atlas uses the latest in computer mapping technology to produce the most accurate maps possible. New features make trip planning easier for today's time-pressed travelers -- "Great Regional Drives" and "Great Vacations for You" map out getaways that offer something for everyone, whatever their budget or time frame. "Calendar of 1994 Events" and "1994 Travel News" offer more aids for refugees from the ordinary. Clearer, more legible type makes reading these colorful maps a breeze, and there are more maps than in any other large-format atlas. The Rand McNally Road Atlas is often imitated but never matched. Valuable special discount coupons inside help travelers save money ($8.95).
 Whether your loved ones travel for a living or live to travel, the Rand McNally 1994 Deluxe Road Atlas and Travel Guide is an indispensable companion. This compact atlas fits in any briefcase or travel bag, yet it's loaded with detailed, easy-to-read maps and other practical features to make trips easier and more fun, like the "Travel and Recreation Guide," "Major City Guide," hotel/motel toll-free numbers, and handy mileage chart. The easy-to-use wirebound book opens flat and stays flat, and color-tabbed pages make it simple to find information ($7.95).
 For the armchair travelers, geography buffs and children on your customers' lists, Rand McNally offers an unparalleled collection of the finest atlases and maps.
 "The Mapmakers Art: An Illustrated History of Cartography" is an epic guide to 3,000 years of mapmaking. The 376-page volume also gives insights into other fields of human endeavor, from navigation and exploration to technological invention and empire building. Superb reproduction and design of more than 400 maps make this book the season's richest gift for any collector on your list ($79.95 until Jan. 1, 1994; $100 after).
 "The United States in Old Maps and Prints" is a stunning collection of beautifully reproduced, early examples of the mapmaker's art. Seventy-eight maps -- from intricate city street maps to maps of the New World -- show the uncharted void of America turn into territories, states and cities. The maps are accompanied by narrative from historian Eduart Van Ermen ($50).
 All of us grew up with Rand McNally maps on the walls of our classrooms, and now these colorful, highly detailed maps can hang in your home or office, too. They're ideal for planning business trips, pinpointing key markets, and general reference. The Cosmopolitan map of the United States shows railroads and highways and features shaded relief. The Cosmopolitan map of the World shows major shipping routes, world time zones, and distances between major ports. Available folded, rolled as Mural Maps ($3.50) or laminated ($16.95).
 The "Where Are We? Series" introduces young children to geography as fun. Ribbit the frog and his friends lead kids through different landscapes, teaching them about the plants and animals that live there. The series includes titles on Mountains, Lakes & Rivers, Forests and Deserts ($3.95 each).
 Children 6 to 10 years old will enjoy interactive learning with the Sticker Atlas of the World, Dinosaur Sticker Atlas and Animal Sticker Atlas ($4.95 each). All of the Sticker Atlases are loaded with colorful, easy-reading maps that teach kids about the world in a way they will enjoy. Each atlas contains two pages of reusable stickers.
 For older children, the newly revised Picture Atlas of the World and the Picture Atlas of Prehistoric Life get kids excited about learning about their world as it is today and as it was in the distant past. The Picture Atlas of the World ($19.95) helps children learn fun "Facts and Figures" about different countries, along with their flags, animals, industry, people and landmarks. The Picture Atlas of Prehistoric Life ($16.95) includes hundreds of colorful illustrations of our world and its inhabitants before humans were present.
 No matter who's on your gift-giving list or how hard they are to buy for, Rand McNally makes a product they will love and use. Rand McNally products can be purchased at stores throughout the United States and Canada, or you may call 800-284-6565 to order.
 -0- 10/26/93
 /NOTE TO EDITORS: Photos and slides available upon request./
 /CONTACT: Tony Garel-Frantzen, 708-329-2288, or Jan Pawlowski, 708-329-6473, both for Rand McNally/


CO: Rand McNally ST: Illinois IN: LEI SU: PDT

CK -- NYFNS2 -- 6672 10/26/93 07:32 EDT
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Publication:PR Newswire
Date:Oct 26, 1993
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