RAMADA PLAZA HOTELS LAUNCHED; NEW UPSCALE PRODUCT FOR RAMADA FRANCHISE SYSTEMS INC.
PARSIPPANY, N.J., July 19 /PRNewswire/ -- Ramada Franchise Systems Inc. has launched Ramada Plaza Hotels, a new product to compete in the upper mid-price hotel segment. Ramada Plaza hotels will designate the premier properties in the Ramada system offering special services and amenities. Typically, these hotels will be mid- or high-rise with at least 175 rooms, contemporary decor, swimming pools and health and fitness facilities. Many will offer complete business centers. Plus, Ramada Plaza Hotels will provide extensive meeting facilities and banquet services, bellman service, room service, superior restaurants and more. Ramada Plaza Hotels have opened already in Secaucus, N.J., and Stamford, Conn., (a recently converted Holiday Inn Crowne Plaza). An additional property, the Ramada Hotel Bayview in San Diego is expected to convert to a Ramada Plaza Hotel in the next few weeks. Ramada plans to add another 20 Plaza Hotels this year in major markets across the country both through conversions of top-performing Ramada Hotels and Resort Hotels and through conversions of non-Ramadas. Steven J. Belmonte, president and chief operating officer of Ramada Franchise Systems Inc., said, "We currently compete in the solid mid- price hotel segment. Our entry into an upper mid-level tier gives us a new way to market the superior hotels in the Ramada system. It also provides us with a vehicle which will allow us to enhance and grow the chain as we compete with other products in this price segment. In particular, we believe the Ramada Plaza Hotel tier will help properties maximize their average daily rate." Ramada Franchise Systems Inc., is the franchisor of nearly 650 Limiteds, Inns, Hotels, Suites and Resorts throughout the United States. Its parent company, Hospitality Franchise Systems Inc. (NYSE: HFS) is the world's largest hotel franchisor with more than 3,600 Days Inn, Howard Johnson, Park Inns, Ramada and Super 8 properties with more than 366,000 rooms in the United States, Canada, Mexico, India and Europe. It is a publicly held company whose stock is traded on the New York Stock Exchange under the symbol "HFS." -0- 7/19/93 /CONTACT: Lisa Garb, public relations of Hospitality Franchise Systems, 201-952-8439/ (HFS)
CO: Hospitality Franchise Systems Inc.; Ramada Franchise Systems Inc. ST: New Jersey IN: LEI SU: PDT
JB-EH -- LA021 -- 3130 07/19/93 13:52 EDT
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|Date:||Jul 19, 1993|
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