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RAMADA INTERNATIONAL RINGS IN NEW YEAR WITH 'RENAISSANCE HOTELS & RESORTS' AND 'RENOIR'; GLOBAL HOTEL COMPANY LAUNCHES NEW HOTEL BRAND

 MIAMI, Jan. 5 /PRNewswire/ -- Hong Kong-based Ramada International Hotels & Resorts rang in the new year by officially launching its new hotel brand, "Renaissance Hotels & Resorts", and new state-of-the-art reservation system, "Renoir", on Jan. 1. The company operates 120 hotels and resorts, of which 50 are Renaissance, in 40 countries.
 Renaissance Features
 Renaissance Hotels & Reosrts, formerly Ramada Renaissance, are upscale properties catering primarily to the discerning business traveler.
 Inspired by the past and designed for the future, all Renaissance Hotels & Resorts will be located in city center, airport and resort destinations and feature new signature look; upgraded service standards; concierge positioned in the lobby; CEO Concept (Customized Executive Offices), which are completely private offices specifically designed to meet individual traveler needs and are available for lease on an hourly, daily, weekly or monthly basis; Renaissance Club accommodations remain intact, comprising 10 percent of available rooms; business services; meeting/conference facilities; and upgraded in-room amenities.
 Renoir
 "Renoir", a proprietary state-of-the-art reservation system has been launched globally for all Renaissance Hotels & Resorts and Ramada International Hotels & Resorts. The new system links directly with airlines' Central Reservation Systems and offers and array of special features. The Renaissance Hotels & Resorts reservations number remains 800-228-9898 and the new Ramada International Hotels & Resorts' reservations number is 800-854-7854. The new chain booking codes in airline Central Reservation Systems are BR (Book Renaissance) and NR (Now Ramada) for the respective brands.
 Ramada International's operational expertise and financial strength combined with worldwide marketing and reservations presence is expected to result in rapid growth for the company's new Renaissance flag.
 -0- 1/5/93
 /CONTACT: Susan Revello, director of public relations of Ramada International, 305-460-1900/


CO: Ramada International ST: Florida IN: LEI SU:

JB-SS -- FL002 -- 1620 01/05/93 10:05 EST
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Publication:PR Newswire
Date:Jan 5, 1993
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