Printer Friendly

RALPH LAUREN FRAGRANCES PRESENTS VALENTINE'S DAY GIFT SETS FOR HER OR HIM

 NEW YORK, Feb. 4 /PRNewswire/ -- As the Ralph Lauren Collection of fragrances grows, the company takes on new, aggressive approaches to building its five classic brands. 1993 will see unprecedented advertising and promotional support, starting with Valentine's Day.
 I. Lauren -- Ralph Lauren's first women's fragrance, was created for the woman who responds to the fresh, green fruity floral -- like her, it is both classic and contemporary. Lauren celebrates its 15th anniversary by offering an incredible two-for-one value: 3/8 oz. Eau de Toilette Spray and 3.4 oz. Classic Soft Body Creme for $19.50, a $42.00 value.
 II. For the woman who dreams of adventure, romance and intrigue, the compelling spirit of Safari, a green floral oriental, in a luxurious 2.5 oz. Eau de Parfum Spray, is paired with a full-size Bronze Climate Response Lip SPF 15. This duet is elegantly presented in the Safari signature willow box for $48.50, a $68.50 value.
 III. Polo -- Ralph Lauren's first men's fragrance, is also celebrating its 15th anniversary this year. The classic Polo umbrella is updated as a free gift with any Polo purchase of $29.50 or more (not available in Southern California or Arizona.) This handsome, oversized umbrella features the signature colors of green and cream and has an easy-grip wooden handle.
 In Southern California and Arizona, Polo is offering the Polo Classics ensemble: 1.25 oz. Eau de Toilette, 1.7 oz. Razor Relief, 1.7 oz. Bracing Shower Gel and 1.25 oz. Shaker Talc....four terrific grooming products ready to travel, a gift with any $29.50 Polo purchase.
 IV. The Safari For Men World Travelers gift set is a distinctive ensemble featuring 2.5 oz. sizes of Safari For Men Eau de Toilette and in convenient unbreakable tubes, After Shave Relief Balm and Hair Shampoo with Conditioner...the trio neatly packages in the signature faux-crocodile box for $35.00, a $61.00 value.
 V. Polo Crest -- another way to wear Polo, delivers a clean citrus scent. This Valentine's Day gift set includes 2 oz. Eau de Toilette Spray and 3.4 oz. tube of Soothing After Shave Balm, both for $32.00, a $60.00 value.
 -0- 2/4/93
 /CONTACT: Lois Mander of Cosmair, Inc., 212-984-4502, for Ralph Lauren Fragrances/


SM -- NYVFNS5 -- 2698 02/04/93 07:05 EST
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Feb 4, 1993
Words:389
Previous Article:HOW TO WRITE A LOVE NOTE YOUR VALENTINE WILL LOVE
Next Article:MYCOGEN'S M-PERIL(TM) BIOINSECTICIDE APPROVED BY EPA FOR COMMERCIAL USE AGAINST CORN BORER
Topics:


Related Articles
POLO CREST RIDES THE WAVE OF SUCCESS
POLO CREST BY RALPH LAUREN AWARDED BEST MEN'S FRAGRANCE INTRODUCTION FOR 1991
LAUREN AND AMY ALCOTT IN THE BAY STATE
SAFARI FOR MEN BY RALPH LAUREN OFF TO A POWERFUL START
RALPH LAUREN FRAGRANCES CELEBRATES MOTHER'S DAY
The Ralph Lauren Home Fragrance Collection is being expanded.
RALPH LAUREN FRAGRANCES LAUNCHES NEW WEB SITE http://www.ralphlaurenfragrance.com
Ralph Lauren Fragrances Wins FiFi Award; Best Advertising Campaign of the Year for Women's 1996 Fragrance Introduction
Ralph Lauren Fragrances Launches www.ralphrocks.com.
Your Life daily: Heaven scent.

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters