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RALLY'S HAMBURGERS CELEBRATES OPENING OF 400TH RESTAURANT

      RALLY'S HAMBURGERS CELEBRATES OPENING OF 400TH RESTAURANT
    LOUISVILLE, Ky., July 20 /PRNewswire/ -- Rally's Inc. (NASDAQ: RLLY), America's fastest growing restaurant chain, reached the 400-store level today with the opening of a new restaurant in Cincinnati, Ohio.  Rally's expects to have added an additional 65 restaurants by the end of 1992 for a total of 465.
    The company started with one location in Jeffersonville, Ind., seven years ago.  Rally's rapid increase in locations has been aided by the acquisition of three competitors in the past 18 months (Maxie's, Snapps and Zipps).
    "We've been able to do it by finding our niche in the fast-food market place and filling it better than any of our competitors," said Wayne Albritton, president and chief operating officer of Rally's, the nation's largest double drive-through hamburger chain.  "Studies show 62 percent of all fast food meals served in America today are carryout orders.  Rally's has built its reputation by providing a quality product, served quickly, at the lowest everyday price in the business.  Americans are showing their acceptance of Rally's with their pocketbooks."
    Nation's Restaurant News recently identified Rally's as "America's fastest growing restaurant chain."
    The new company-owned restaurant, located at 740 Eastgate South Drive, is Cincinnati's 15th Rally's site.  Of the 24 states where Rally's now operates, Ohio leads with 82 stores (24 in Cleveland, 19 in Columbus, 15 each in Dayton and Cincinnati, and nine in Toledo, with an additional three or four restaurants anticipated within the Cincinnati market by the end of this year).
    Rally's produced $221 million in sales systemwide in 1991; first quarter 1992 sales systemwide were $66,162,000, which is a 41 percent increase over first quarter, 1991.
    Another factor in the chain's success is the relatively low cost of constructing new stores.  Rally's can open a new restaurant for approximately


$350,000 (excluding land), significantly less than most competitor's costs.
    "We believe our ability to keep our prices low, while still delivering a first-class product, will maintain the competitive edge we need to continue growing," Albritton said.
    In addition to the expansion, many existing Rally's will soon receive a face-lift.  The company has redesigned its buildings' exterior image, featuring a sleek red and white coloring, new design, accented with neon lighting.
    Commemorating the opening of its 400th restaurant, Rally's is making a donation to the Cris Collinsworth Scholarship Foundation. The fund, created four years ago by former Cincinnati Bengals All-Pro Wide Receiver Cris Collinsworth, helps high school athletes with solid academic records, but who do not receive college athletic scholarships, to continue their education.  Collinsworth talked briefly about the program during the grand opening ceremonies.
    -0-                 7/20/92
    /CONTACT:  Bruce Ley, executive VP, marketing of Rally's (Louisville, Ky.), 502-245-8900/
    (RLLY) CO:  Rally's Inc. ST:  Kentucky IN: SU: CH -- LA010 -- 0614 07/20/92 09:53 EDT
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Publication:PR Newswire
Date:Jul 20, 1992
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