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RADISSON OFFERS FREQUENT TRAVELERS THE CHANCE TO 'TAKE OFF' WITH TRIPLE HOTEL BONUS MILES!

 MINNEAPOLIS, Nov. 15 /PRNewswire/ -- Radisson Hotels International and its airline partners today announced details of its third annual "Triple Hotel Bonus Miles" program, a far-reaching partnership that offers consumers triple hotel bonus miles in conjunction with a stay at any Radisson hotel and a qualifying flight on any of seven major North American airlines: Aeromexico, Air Canada(a), America West(a), Delta Air Lines(a), Mexicana Airlines, Northwest Airlines or USAir.
 The "Radisson Triple Hotel Bonus Miles" promotion, which begins Dec. 1, 1993, and runs through March 31, 1994, triples the hotel bonus miles awarded to airline frequent flyers who check in at Radisson hotels on a corporate, rack or Radisson Worldwide Hospitality Program (WHP) negotiated rate.
 Consumers are eligible for the triple hotel bonus points if they are enrolled in:
 1.) Aeromexico Aeromiles: 3,000 bonus kilometers in Mexico; 2,400 bonus kilometers outside Mexico
 2.) Air Canada Aeroplan(a): 1,500 bonus points
 3.) America West FlightFund(a): 1,500 bonus points
 4.) Delta Air Lines Frequent Flyer(a): 3,000 miles
 5.) Mexicana Airlines Frequenta: 3,000 bonus kilometers in Mexico; 2,400 bonus kilometers outside Mexico
 6.) Northwest WorldPerks: 1,500 bonus miles
 7.) USAir Frequent Traveler: 1,500 bonus points
 Guests are eligible for the bonus by presenting their airline ticket when checking in and paying a national WHP, rack or corporate rate within 24 hours of their qualifying flight.
 "Millions of frequent flyers will have the opportunity to take advantage of the 'Radisson Triple Hotel Bonus Miles' program," said Thomas Storey, executive vice president of sales and marketing. "In spite of changes in frequency programs throughout the airline and hotel industries, we're focusing on ways to add value and increase loyalty among frequent travelers," he added. "Our research shows that customers want immediate recognition for their loyalty to the brand -- and by sweetening the pot with triple bonus miles we achieve several objectives:
 -- reward our core frequent travelers with miles -- that's what they tell us they want;
 -- increase trial, or first time Radisson guests; and win continued loyalty through our 'Yes I Can' service initiative and hassle-free guest experience.
 "We understand the benefit of working cooperatively with our travel industry partners to provide value-added consumer promotions that are consistent with established corporate travel policies," Storey added.
 Storey said the promotion was designed to be an additional, meaningful benefit to one of the company's most important markets, frequent business travelers. "As Radisson continues to expand its worldwide organization, we are focusing on marketing leadership with aggressive and innovative programs," he said.
 In the United States and Canada, guests can call 800-333-3333 to book reservations or receive more information. Radisson Hotels International operates, manages and franchises deluxe plaza hotels, suite hotels, hotels, inns and resorts at more than 300 locations in 30 countries around the world; and is currently adding one new location every 10 days worldwide. The company also manages and markets the SSC Radisson Diamond cruise ship, the world's first twin hull luxury cruise vessel.
 (a) America West allows flight within 48 hours; Delta Air Lines and Air Canada do not require air travel.
 -0- 11/15/93
 /CONTACT: Karen Waters of Radisson, 612-540-5626/


CO: Radisson Hotels International ST: Minnesota IN: LEI SU: PDT

KH-CP -- MN005 -- 4194 11/15/93 08:27 EST
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Publication:PR Newswire
Date:Nov 15, 1993
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