RADISSON LAUNCHES "BUSINESS CLASS" GUEST ROOMS IN RESPONSE TO CONSUMER PLEA "MAKE MY TRAVEL HASSLE FREE!"
MINNEAPOLIS, Aug. 10 /PRNewswire/ -- In response to the requests of frequent business travelers, Radisson Hotels International today announced plans to introduce "Business Class" guest rooms, offering special services and amenities for the specific needs of this travel segment. The Radisson "Business Class" Rooms will be tested and marketed in seven key business markets around the United States beginning in 1994 with plans to further expand the concept to other domestic and international business destinations. The "Business Class" room concept closely follows the airline industry's segmentation of business class seating in that value-added, inclusive services are the hallmark of the program. Targeted Radisson test markets will include: Chicago, Los Angeles, Washington, New York, Minneapolis, Boca Raton, Dallas and London. "The Radisson `Business Class' guest room takes advantage of America's growing interest in all-inclusive products," said Thomas W. Storey, executive vice president of sales and marketing, Radisson Hotels International. "A recent Yankelovich National Travel Monitor research study cited that over 50 percent of travelers were interested in more all-inclusive products which create additional value for their purchase. Consistent with those findings, Radisson's recent focus group research conducted in Dallas, Chicago and Los Angeles shows that business travelers want a hassle-free experience. So we've created Radisson `Business Class' value-added guest rooms which include special services most requested by frequent business travelers," he added. Plans call for Radisson "Business Class" rooms to feature a king- size bed, coffeemaker and complimentary coffee, complimentary breakfast, computer/laptop hookup, no telephone access charges, complimentary Spectradyne in-room movies, USA TODAY daily newspaper and immediate facsimile delivery to the guest room. "And if business travelers check in late, we'll have a complimentary late-night snack waiting in the Radisson `Business Class' Room," said Storey. Business travelers wanting to experience Radisson "Business Class" can make reservations by calling 800-333-3333. "Guests participating in this test will allow Radisson to fine tune its' business traveler services," said Storey. "We feel that travel agents and corporate travel planners will also like booking their clients in Radisson `Business Class' rooms as they will feel confident in Radisson's consistent focus on the needs of the business traveler," Storey added. "It also cuts down on costs for travel and entertainment." Radisson Hotels International is America's fastest-growing upscale hotel company featuring deluxe plaza hotels, suite hotels, hotels, inns and resorts with more than 73,000 guest rooms at more than 300 locations in 33 countries. Radisson is part of the Carlson Hospitality Group whose operations include Colony Hotels & Resorts, T.G.I. Friday's restaurants, Country Lodging By Carlson, and Country Kitchen Restaurants. Corporate headquarters are located in Minneapolis. -0- 8/10/93 /NOTE TO EDITORS: Tom Storey, EVP of sales and marketing, or Geof Rochester, VP of marketing are available for telephone interviews on Aug. 10 by calling 612-540-5626, or 011-52-98-831-131./ /CONTACT: Karen Waters, 612-540-5626, or Tom Polski, or Molly Henning, in Cancun, Mexico, 011-52-98-830-131, all of Radisson Hotels International/
CO: Radisson Hotels International ST: Minnesota IN: LEI SU: PDT
LD -- NY007 -- 1012 08/10/93 08:00 EDT
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|Date:||Aug 10, 1993|
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