Printer Friendly

RADEON 7000 and 7200 Boards Latest Additions to World's Most Powerful, Innovative Graphics Family.

Business Editors/Technology Writers

MARKHAM, Ontario--(BUSINESS WIRE)--Oct. 2, 2001

RADEON(TM) family offers industry's most complete range of innovative

desktop PC graphics solutions at all price and performance levels

ATI Technologies Inc. (TSE:ATY, NASDAQ:ATYT), a world leader in the supply of graphics, video and multimedia solutions, today introduced two new additions to RADEON(TM), the world's most powerful and innovative family of graphics chip and board technologies, the entry-level RADEON(TM) 7000 and the value-line RADEON(TM) 7200 desktop graphics boards.

With manufacturers' suggested retail prices (MSRPs) under (US) $100, the new products are designed to offer value-minded customers solid graphics performance.

The RADEON 7000 desktop graphics board, based on the RADEON 7000 chip (previously known as the RADEON VE chip), is a 32MB (megabytes) DDR (double data rate) board, providing solid 2D and 3D performance, excellent visual quality and DVD playback. At an MSRP of (US) $79, the RADEON 7000 graphics card offers more features and value than any other graphics card in this price range. (1)

The RADEON 7200 is a 64MB SDR (single data rate) graphics board, and offers such features as hardware transformation, clipping and lighting (T&L) geometry, CHARISMA ENGINE(TM), and an on-chip hardware DVD decoder. The RADEON 7200 is based on the RADEON 7200 chip (previously known as the RADEON chip). It has an MSRP of (US) $99.

Both the RADEON 7000 and RADEON 7200 are available immediately and will support Microsoft's Windows XP operating system, which will be available on October 25, as well as Windows 2000, Windows Me and Windows 98.

Other members of the RADEON(TM) desktop PC graphics processor family include the recently-announced RADEON(TM) 8500 and RADEON(TM) 7500 desktop PC graphics boards. With RADEON 7000 and 7200, the expanded RADEON(TM) family will offer ATI customers solid solutions at every price and performance level.

"The RADEON 7000 graphics board is ideal for users, both at work and at home, who are using their computers for Internet access, e-mail and applications with graphics requirements. The RADEON 7200 will allow home and small business users and consumers to handle graphic-intense applications with ease," said Hangmei Chen, Product Manager, Desktop Marketing, ATI Technologies Inc. "The features found in these two new value-oriented products, each priced below (US) $100, were previously only available in premium-priced cards. These two additions to the RADEON family will enhance ATI's complete product offering for our consumers looking for good deals for the Christmas season."

The RADEON family of graphics chip and board technologies offers consumers the most complete range of solutions available from any graphics manufacturer in the world as well as the ultimate in pure gaming power, 3D quality of the highest order and unparalleled price-performance. For example:

RADEON 8500: Designed with the most advanced graphics technology in the world, the RADEON 8500 delivers up to 32 percent higher performance than the nearest competitive graphics processor. (2) Major technological advancements include TRUFORM(TM), an innovative rendering technology that helps to deliver the smoothest, most natural 3D images ever seen on existing and next-generation 3D games; and SMARTSHADER(TM), an advanced technology that takes advantage of the new Microsoft DirectX 8.1 API (application programming interface) to enable more complex and realistic texture and lighting effects without sacrificing performance; and

RADEON 7500: This graphics processor offers an ideal combination of performance, innovative 3D features and real value for mainstream commercial and consumer computer users. It delivers up to a 60 percent improvement in performance compared to the previous generation of RADEON high-performance processors. The RADEON 7500 targets the performance mainstream, offering a level of performance not seen at its price point.

Company Background

Founded in 1985, ATI Technologies Inc. is a world leader in the supply of graphics, video and multimedia solutions for the personal computer and Mac platforms. The pioneer, innovator and market leader in the graphics industry, ATI provides cutting-edge technologies for the PC, workstation, set-top box, game console and other consumer appliances markets. The Company has more than 1,900 employees supporting customers from its headquarters in Markham, Ontario, Canada, as well as from offices in Barbados, France, Germany, Hong Kong, Ireland, Japan, Malaysia, the United Kingdom and the United States. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).

Copyright 2001 ATI Technologies Inc. All rights reserved. ATI and ATI product and product feature names are trademarks and/or registered trademarks of ATI Technologies Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability and specifications are subject to change without notice.

(1) Based on comparisons with comparable nVidia MX400 and nVidia MX200 graphics boards, featuring MSRPs of (US) $129 and (US) $99, respectively as of the date of this release.

(2) Based on 3Dmark 2001 benchmarks performed in September 2001 (RADEON 8500 scored 7416, GeForce3 scored 5627)

For media or industry analyst support, please visit our Web site at or contact:

Patricia Macdonald, Public Relations Manager, Desktop, ATI Technologies Inc., at (905) 882-2600 Ext. 8809 or

Derek Baker, Counsellor, BenchMark Porter Novelli at (416) 422-7158 or

John B. Challinor II APR, Director, Public Relations, ATI Technologies Inc., at (905) 882-2600 Ext. 8815 or

Anne Ferguson, Senior Counsellor, BenchMark Porter Novelli, at (416) 422-7154 or

For investor relations support, please contact:

Janet Craig, Director, Investor Relations, ATI Technologies Inc., at (905) 882-2600, Ext. 2631 or
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Geographic Code:1CANA
Date:Oct 2, 2001
Previous Article:National Residential Properties, Inc.; Press Release Correction; ``Stock Received Will be at 50% Discount to Bid Price''.
Next Article:Noetix Named One of the Top 25 Private Northwest Companies.

Related Articles
RADEON 7000 and RADEON 7500 chosen by Apple, HP, Fujitsu, IBM, and DELL for new PCS.
ATI's revolutionary RADEON 9700 fully validated with upcoming and platform.
ATI's RADEON IGP 320M to power new AMILO A Series notebook by Fujitsu Siemens.
ATI's industry leading RADEON 9700 PRO graphics board available as Power Mac G4 option.
ATI ships RADEON 9800 PRO.
ATI: world's top design manufacturers choose the RADEON 9100 IGP and MOBILITY RADEON 9100 IGP.
ATI's RADEON 9800 PRO Mac Edition brings unprecedented power and visual quality to Mac users.
ATI delivers industry's first integrated DirectX 9 graphics chipset for AMD Athlon'TM' 64 and Sempron'TM' platforms.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters