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RACE FOR CANADIAN RESIDENTIAL LONG DISTANCE MARKET STARTS FRIDAY AS CAM-NET LAUNCHES CANADA'S FIRST ALTERNATE LONG DISTANCE COMPANY

RACE FOR CANADIAN RESIDENTIAL LONG DISTANCE MARKET STARTS FRIDAY AS
 CAM-NET LAUNCHES CANADA'S FIRST ALTERNATE LONG DISTANCE COMPANY
 TORONTO, Oct. 8 /PRNewswire/ -- CAM-NET Communications, a national alternate long distance company offering service in Ontario, Quebec and British Columbia, announced today that it's national bilingual television, print and radio advertising campaign will start tomorrow. The campaign is the first in Canada to aim directly at providing residential users with competitive choice in long distance.
 "Since the landmark CRTC decision in June, the race among alternate long distance companies to provide competition to the telephone companies has been heating up," said CAM-NET chairman Robert Moore. "It's crucial to be out in the market early and we're very pleased to be first out of the starting gate."
 Coming on the heels of a successful test marketing program in late summer that resulted in over 10,000 new customers for the company, the announcement of the national advertising campaign means that CAM-NET becomes the first alternate long distance competitor to advertise and deliver service to residential customers on a national basis.
 "This is an important day for CAM-NET, one we have been waiting for since we pioneered the fight for competitive long distance rates in Canada back in 1984," added Moore. "We are confident we're the best-prepared of all the Canadian alternates to move aggressively after these markets. This advertising and marketing campaign demonstrates that we are serious about achieving our goal of becoming Canada's No. 1 alternate long distance company."
 The national campaign begins Friday, Oct. 9 with full-page print advertisements in daily newspapers in Toronto, Montreal, and Vancouver and follows with television commercials in all major markets starting on Columbus Day Monday. The advertising campaign will be targeted by region and will also feature themes targeting businesses separately from residential consumers.
 The campaign will continue until the end of November and will backstop CAM-NET's national direct mail and telemarketing program. The advertising focuses on the savings and high-quality, state-of- the-art technology and service that CAM-NET provides its customers.
 CRTC Decision in June Provided a Level Playing Field in Long
 Distance
 CAM-NET has been preparing aggressively for expansion since the landmark CRTC Unitel Decision in June provided a level playing field by granting alternate long distance companies the right to provide equal access service to Canadian long distance users.
 The company's strategy focuses on developing its customer base in the major metropolitan areas of southern Ontario, southern Quebec, Greater Vancouver, Calgary and Victoria, and expanding the network by providing service to additional cities as quickly as possible.
 CAM-NET, which has been providing service to residential and business users since 1984, offers an easy-to-understand program of long distance savings to its customers. There are no packages or thresholds: savings range up to 60 per cent and start on the very first call, occurring no matter what time of day or what day the call is made.
 CAM-NET Communications has offices in Toronto, Montreal, Vancouver, Calgary and Victoria.
 A media information kit is available.
 -0- 10/8/92 R
 /CONTACT: Steve Campbell of Contemporary Communications, 604-224-2384/ CO: CAM-NET Communications ST: British Columbia IN: SU:


KJ -- LA014 -- 0307 10/08/92 09:20 EDT
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Date:Oct 8, 1992
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