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R.R. DONNELLEY INTRODUCES ELECTRONIC DIRECTORY AND LOCATOR SYSTEM FOR PCs

 R.R. DONNELLEY INTRODUCES ELECTRONIC DIRECTORY AND
 LOCATOR SYSTEM FOR PCs
 SAN FRANCISCO, March 10 /PRNewswire/ -- GeoSystems, a unit of R.R. Donnelley and Sons Company (NYSE: DNY), today demonstrated GeoLocate Plus(TM), a unique electronic directory and locator system. GeoLocate Plus, available on CD-ROM for personal computers running Windows 3.0, features unique locating, routing and mapping capabilities.
 "GeoLocate Plus answers the 'where-is-it?' and 'how-do-I-get there?' questions," explained James A. Hilliard, GeoSystems' director of marketing and business development, speaking at the International Conference and Exposition on Multimedia and CD-ROM. "Using our worldwide digital map data, which is unparalleled in the industry, it can locate any business or residence by address or phone number and create and display the most efficient route from one place to another."
 The innovative system combines GeoSystems' successful GeoLocate(TM) electronic directory product and Voyager(TM) trip routing system. GeoLocate Plus offers telephone directory publishers, travel agents, travel publishers and other providers of locational information a fast and easy way to retrieve public and proprietary data based on addresses.
 GeoLocate Plus' capabilities include:
 -- Locating businesses and residences by address or phone numbers;
 -- Finding the closest business or facility from any specified
 location;
 -- Showing site locations and displaying ads or associated
 information;
 -- Mapping and displaying any area in street-level detail;
 -- Determining accurate on-the-road directions and distances to any
 point.
 "GeoLocate Plus has generated particular interest within the telephone directory community," noted Jack Oberhill, president of R.R. Donnelley's Telecommunications Group. With GeoSystems' help, the group is working with major Yellow Pages publishers to design and test different applications, which can be customized to meet their specific needs for an array of electronic directory products.
 Based in Lancaster, Pa., GeoSystems is a unit of R.R. Donnelley's Mapping Services Division. It is a leading provider of high-quality digital map data as well as geographic and locational information systems, including data and software for telecommunications, travel, delivery/distribution, government and marketing support systems.
 R.R. Donnelley and Sons Company is the world's foremost printer of catalogs, newspaper advertising inserts, magazines, books, directories, computer documentation and financial printing. The company operates printing plants, service centers, sales offices and subsidiaries in more than 100 locations in North America, the Caribbean, Europe and Asia.
 -0- 3/10/92
 /CONTACT: James A. Hilliard of R.R. Donnelley GeoSystems, 717-293-7412/
 (DNY) CO: R.R. Donnelley and Sons Company ST: California, Pennsylvania IN: CPR SU: PDT


SH -- NY053 -- 6928 03/10/92 13:31 EST
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Mar 10, 1992
Words:411
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