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R.R. DONNELLEY AND CINCINNATI BELL TO RESEARCH ELECTRONIC YELLOW PAGES PRODUCT

 CHICAGO, June 3 /PRNewswire/ -- R.R. Donnelley and Sons Company (NYSE: DNY), through its GeoSystems business unit, and Cincinnati Bell Directory (NYSE: CSN) have signed an agreement to jointly research an Electronic Yellow Pages product for business-to-business applications.
 A prototype product, to be released later this year, will allow users to locate services by name, address and phone numbers as well as by business category and geographic proximity. "The prototype will feature catalog-type information, advertisements, pricing and maps," said Dan Dunne, manager of electronic media for R.R. Donnelley's Telecommunications Group. "Users will be able to select a product from the yellow pages categories, view pictures relating to the product, generate pricing and dial into an online system to order products."
 "With our GeoSystems technology, users not only are able to look for a desired product or service, they also can locate the closest provider or view all locations where the products or services are located," said Barry Glick, GeoSystems president. "The Cincinnati Bell Electronic Directory will make purchasing agents' jobs easier, giving them fingertip access to available products and services."
 "We view this as more than an Electronic Yellow Pages," said Larry Lux, Cincinnati Bell Directory's director of electronic media. "It's really an electronic direct marketing platform designed to bring buyers and sellers closer together."
 Cincinnati Bell Directory's yellow pages publishing operation is handling advertising sales, marketing and promotion of the product.
 Cincinnati Bell Inc. companies supply telecommunications, information management and marketing services. Product lines include local telephone services, long-distance services, software development, data processing and systems consulting, telephone marketing, market research, database services and telecommunications equipment supply and repair.
 GeoSystems is a leading provider of high-quality maps, locational software, digital map data, marketing-support systems and other application-specific geographic information systems. GeoSystems provides its products and services to the publishing, telecommunications, travel, delivery/distribution, financial services, government and consumer-goods industries.
 R.R. Donnelley and Sons Company is a leader in managing, reproducing and distributing print and digital information worldwide. As the world's largest commercial printer, R.R. Donnelley produces catalogs, newspaper advertising inserts, magazines, books, directories, financial printing and computer documentation. Founded in Chicago in 1864, the company employs 32,000 persons and operates facilities in more than 140 locations in North America, Europe, Asia and the Caribbean.
 -0- 6/3/93
 /CONTACT: Dan Dunne, manager - electronic media, 312-326-8070, or Diane M. Dunne, manager - corporate communication, 312-326-8419, both of R.R. Donnelley and Sons Company; or Larry Lux, director - electronic media of Cincinnati Bell Directory, 513-397-5781; or Dana Ellenberg, manager - marketing of R.R. Donnelley GeoSystems, 717-293-7512/
 (DNY CSN)


CO: R.R. Donnelley and Sons Company; Cincinnati Bell Directory ST: Illinois, Ohio IN: TLS SU: JVN

WB -- NY043 -- 4934 06/03/93 11:19 EDT
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Publication:PR Newswire
Date:Jun 3, 1993
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