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R.J. REYNOLDS TOBACCO CO. RESPONSE TO CALL FOR REMOVAL OF ILLUSTRATED CAMEL CHARACTER FROM ITS ADVERTISING OF CAMEL CIGARETTES

 R.J. REYNOLDS TOBACCO CO. RESPONSE TO CALL FOR REMOVAL OF ILLUSTRATED
 CAMEL CHARACTER FROM ITS ADVERTISING OF CAMEL CIGARETTES
 WINSTON-SALEM, N.C., April 1 /PRNewswire/ -- There is no evidence that the Camel campaign has caused more children to begin smoking. In fact, according to a U.S. Department of Health and Human Services report issued earlier this year, smoking incidence among high school seniors has declined 35 percent in the last 15 years, including a 3 percent drop in 1991 alone.
 Further, in a report issued in March 1992, the Center for Disease Control found that only 1 percent of teenagers are smoking Camel cigarettes.
 Nearly twice as many teens report "binge" drinking (five or more drinks in a row) in the last two weeks as report smoking one or more cigarettes a day, according to the Department of Health and Human Services. This disturbing comparison alone should make Californians question the priority some legislators are placing on dictating the content of cigarette advertising.
 R.J. Reynolds Tobacco Co. is strongly opposed to youth smoking, and has multi-million dollar programs in place to accelerate the decline in youth smoking rates. By helping young people counteract the peer pressure to smoke -- the number one reason cited for experimenting with cigarettes -- and by restricting access to cigarettes through better enforcement of the 18-year-old minimum purchase age, we believe we can continue to reduce the number of underage smokers.
 -0- 4/1/92 R
 /CONTACT: Maura T. Payne, R.J. Reynolds Tobacco Co., 919-741-6996/ CO: R.J. Reynolds Tobacco Co. ST: North Carolina IN: TOB ADV SU:


JZ -- CH002 -- 3863 04/01/92 12:40 EST
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Publication:PR Newswire
Date:Apr 1, 1992
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