The New York Times even began his obituary with an italicized Johnson Box:
Frank H. Johnson knew the truth about today's intelligent readers: they rebel against condescension and have scant time to waste. This pioneer of direct mail invented what became known as the Johnson Box, an enticing paragraph just before a letter's salutation that efficiently and pleasingly synthesized the sales pitch to follow.
The obit pointed out, "His largest successes were equaled by few and admired by many."
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|Publication:||The Newsletter on Newsletters|
|Date:||Mar 15, 2001|
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