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R&D MAGAZINE CITES MATSUSHITA'S DIGITAL COMPACT CASSETTE AS ONE OF TOP 100 INNOVATIONS OF 1992

 SECAUCUS, N.J., Sept. 9 /PRNewswire/ -- Digital Compact Cassette (DCC), a new digital recording and playback medium co-developed by Panasonic's parent company, Matsushita Electric Industrial Company, has been recognized by the editors of "R&D Magazine" as one of its 1992 "R&D 100 Award" winners for "the most technologically significant" new products of the year. The new audio format and 99 other innovative products were to be cited at an awards banquet today in the Rosenwald Court of Chicago's Museum of Science and Industry.
 The DCC format yields dynamic range equal to or better than a compact disc, even though it records only about one quarter of the information on a CD. This highly efficient recording method, called PASC (Precision Adaptive Sub-Band Coding), allows the extra tape space to be used for other purposes, such as storage of song titles, artist names and lyrics, and user-input controls.
 Additionally, DCC hardware -- which will include portable and car varieties by the end of 1993 -- can play existing analog cassettes, making it the first new audio format to not make a previous format obsolete. The Panasonic Company line of DCC products will include home, portable and car configurations.
 The company's Technics RS-DC10 player/recorder, which has a suggested retail price of $999, was one of the first DCC home units on the market when it was shipped last October. Currently, Panasonic is shipping the RQ-DP7 portable DCC player and the CQ-DC1 car DCC player.
 Award winners will be featured in a 30-day public exhibition at the Museum of Science and Industry. A description of all the winning products will appear in the October issue of "R&D Magazine."
 "R&D Magazine" is published for professionals in the research and development field. This is the 31st year the magazine has presented the "R&D 100 Awards."
 Panasonic Company markets a wide range of consumer video, audio, appliance, telecommunications and home office products under the Panasonic and Technics brand names. Technics brand offerings include A/V receivers, CD players and changers, tape players, amplifiers, rack systems and mini-component systems.
 -0- 9/9/93
 /CONTACT: William Pritchard, 201-348-7182, or Mark Johnson, 201-348-7130, or Gary Frisch, 201-392-4571/


CO: Panasonic Company; Matsushita Electric Industrial Company ST: New Jersey IN: CPR SU:

LD -- NY005 -- 0109 09/09/93 08:05 EDT
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Date:Sep 9, 1993
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