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Qualcomm and Shanghai Nutshell bring first mirasol display e-book reader to China.

M2 EQUITYBITES-January 10, 2012-Qualcomm and Shanghai Nutshell bring first mirasol display e-book reader to China(C)2012 M2 COMMUNICATIONS

Qualcomm MEMS Technologies Inc, a wholly owned subsidiary of Qualcomm Incorporated (Nasdaq:QCOM), and The Shanghai Nutshell Electronic Co Ltd, a subsidiary of Shanda Networking Co, announced on Monday that the first e-reader featuring Qualcomm's mirasol display technology, the Bambook Sunflower, will be commercially available in China in the coming weeks.

With the Bambook Sunflower, Shanghai Nutshell has introduced in China a new category of interactive e-reader that delivers a touch display, vibrant colour, even in bright sunlight, and long reading under typical usage.

The Bambook e-reader includes access to Shanda's expansive content distribution portfolio, which includes millions of books, magazines and comics. In addition, interactive content and social features enable users to share favourite passages with friends or send feedback to the authors.

The Bambook e-reader features a 5.7 inches XGA format (1024 x 768 pixels) mirasol display (screen resolution of 223 ppi) and Qualcomm's 1.0 GHz Snapdragon S2 processor. The Bambook custom application interface is based on Android 2.3.

The Bambook e-reader will be available for pre-purchase and will ship to customers in February 2012. Pricing details were not disclosed.

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Publication:M2 EquityBites (EQB)
Geographic Code:9CHIN
Date:Jan 10, 2012
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