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Quaker Snack-a-Jacks.

Quaker Snack-a-Jacks is the leading rice biscuit with a brand value of 50m [pounds sterling], and more than 15% value share [IRI 52 w/e June 2004], and driving the growth of the category for crackers, crispbreads and rice snacks.

With half of all impulse shoppers saying they want a healthier snack, Quaker Snack-a-Jacks is a must-stock impulse item.

Quaker is giving seven lucky readers of The Grocer seven cases each of Snack-a-Jacks. Each case is worth 11 [pounds sterling] at rsp. To make the most of the healthier snacking opportunity, it is recommended Snack-a-Jacks are stocked with related healthier products.
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Title Annotation:4Independents
Article Type:Brief Article
Geographic Code:4EUUK
Date:Nov 20, 2004
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