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QVC DEBUTS 'THE ALL MY CHILDREN SHOPPE'

 WEST CHESTER, Pa., June 4 /PRNewswire/ -- QVC (NASDAQ: QVCN) and ABC Daytime Television will collaborate on a new program scheduled to debut in July on the televised shopping channel.
 "The All My Children Shoppe" will feature an exclusive line of products from the Emmy Award-winning daytime series.
 Susan Lucci, who plays Erica Kane on "All My Children," will be QVC's guest during the live premiere program on Saturday, July 17, from 11 a.m. to noon EST.
 Doug Briggs, QVC's executive vice president-electronic retailing, said, "We're looking forward to the launch of The All My Children Shoppe' on QVC. This new program is right in line with our goal to bring our customers special merchandise in a convenient and timely way."
 Merchandise featured on the program will include college sweatshirts with the Pine Valley University crest, Pine Valley pins and a limited- edition Erica Kane Family Portrait Plaque featuring Susan Lucci's photo and autograph.
 Mary Alice Dwyer Dobbin, senior vice president, daytime programs, ABC Entertainment, commented, "QVC is a wonderful venue for this new and exciting line of products that will surely appeal to the millions of All My Children' fans. We are looking forward to an ongoing relationship with QVC."
 "All My Children" airs Monday through Friday, 1 to 2 p.m. EST on the ABC Television Network.
 QVC, the nation's largest shopping channel, is transmitted live, 24 hours a day, seven days a week. It currently reaches more than 44 million homes via cable, and 3 million homes with satellite dishes.
 /delval/
 -0- 6/4/93
 /CONTACT: Kathleen Holliday or Jenni Moyer, 215-431-6424, both of QVC/
 (QVCN)


CO: QVC Network, Inc.; ABC Entertainment ST: Pennsylvania IN: ENT SU: PDT

JM-LJ -- PH008 -- 5393 06/04/93 11:05 EDT
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Publication:PR Newswire
Date:Jun 4, 1993
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