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QUICK & REILLY ANNOUNCES SERVICE GUARANTEE -- AN INDUSTRY FIRST

 QUICK & REILLY ANNOUNCES SERVICE GUARANTEE -- AN INDUSTRY FIRST
 NEW YORK, March 13 /PRNewswire/ -- Quick & Reilly, Inc. (NYSE: BQR), the New York-based brokerage firm, today announced the introduction of a new guarantee on brokerage service, the first of its kind in the industry. The guarantee is part of a new marketing effort by the firm which is designed to appeal to an increasing audience of independent investors.
 The guarantee represents yet another "first" for Quick & Reilly, which in 1975 was the first New York Stock Exchange member firm to offer discounted commissions to individual investors. While the firm cannot guarantee price or market conditions, if for any reason a customer is dissatisfied with the broker's service when making a trade, that customer can write within 45 days and receive a full refund of the commission on that trade.
 "Our clients are our lifeblood," said Thomas C. Quick, president of Quick & Reilly, Inc. "The firm's mission is to provide them with the highest quality service available in the brokerage industry. We are so confident in our brokers' ability to carry out this mandate that we are providing a guarantee on our service."
 Quick said that the guarantee offer will be promoted in conjunction with Quick & Reilly's new $5 million ad campaign, which will run nationally in both broadcast and print formats, beginning March 15. The firm is basing its new campaign on research it has conducted over the past fourteen months. This research indicates that there is an increasing number of sophisticated investors prepared to make their own investment decisions. These individuals, generally aged 35 and older, do not want to pay for brokerage advice they don't need or use. Instead, they want access to information, personal service and, above all else, savings on transaction costs.
 "Our new campaign is intended to inform smart, independent investors that they can receive exceptional savings and personal service by using Quick & Reilly," Quick said.
 Founded in 1974, Quick & Reilly, Inc. has been offering discounted commissions to individual investors for the past 17 years. A national brokerage firm headquartered in New York, Quick & Reilly services its clients through 75 offices in every major city across the country.
 Quick & Reilly, Inc. is part of The Quick & Reilly Group, Inc. which is also the holding company for U.S. Clearing Corp., providing clearance for over 140 brokerage firms in addition to 75 Quick & Reilly offices; and JJC Specialist Corp. which makes markets in the stocks of 99 NYSE listed companies.
 -0- 3/13/92
 /CONTACT: Thomas C. Quick, president of Quick & Reilly, 212-943-8772, or Jill E. Posnick of Hill and Knowlton, 212-697-5600, for Quick & Reilly/
 (BQR) CO: Quick & Reilly Group Inc. ST: New York IN: FIN SU:


CK -- NY019 -- 7716 03/13/92 10:07 EST
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Publication:PR Newswire
Date:Mar 13, 1992
Words:458
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