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QUEEN MARY SEAPORT ANNOUNCES NEW BOARDING POLICY EFFECTIVE AUG. 8; INTRODUCES MARY DOLLARS

 LONG BEACH, Calif., Aug. 6 /PRNewswire/ -- Well over 300,000 visitors have come to the Queen Mary to take advantage of the free boarding policy since the grand opening of Queen Mary Seaport on June 23.
 "We are very gratified with this unprecedented response; however, the large crowds have created some unexpected challenges," stated Joseph F. Prevratil, president and chief executive officer of RMS Foundation Inc., operator of Queen Mary Seaport. "Crowds of people are coming, but a number of them are not spending the way we had anticipated," Prevratil continued, "and as the numbers increase, so do our costs for maintenance, personnel, security, etc. So in order for the Queen Mary to be successful, long term, we are instituting a new boarding policy."
 According to Prevratil, effective Aug. 6, a small, redeemable admission fee will be charged. Tickets will be $5 for adults and $3 for children 4-11. Children younger than 4 will be free. And with each ticket purchase, guests will receive Queen Mary Dollars of equal value. The Queen Mary Dollars will be redeemable for tours and rides and at participating food and beverage locations.
 "We feel this is still an excellent value," Prevratil added. "This approach helps to generate the revenues we need to run the ship effectively. But with Queen Mary Dollars, it's still like getting in free."
 Parking fees have also been increased to levels that are more competitive with the marketplace. The new cost is $5 per car and $7 for oversized vehicles.
 There will continue to be no boarding charge for hotel, banquet, meeting, wedding and restaurant guests. And with the purchase of a $10 Captain's Club Card, repeat visitors can return all year long without paying additional parking fees.
 "We want to assure our regular restaurant and hotel guests that we welcome their business and want them to continue to visit us frequently and easily," Prevratil said. "We believe the Captain's Club program and no boarding charge for these guests will do just that."
 -0- 8/6/93
 /CONTACT: Lovetta Kramer, 310-499-1696, or Gretchen Dixon, 310-499-1620, both of Queen Mary Seaport/


CO: Queen Mary Seaport; RMS Foundation Inc. ST: California IN: LEI SU:

MF-LS -- LA004 -- 0274 08/06/93 11:00 EDT
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Publication:PR Newswire
Date:Aug 6, 1993
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