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QUALITY RESEARCH ALLIANCE TO BE ANNOUNCED BETWEEN THE GALLUP ORGANIZATION AND THE JAPAN MANAGEMENT ASSOCIATION RESEARCH INSTITUTE

 QUALITY RESEARCH ALLIANCE TO BE ANNOUNCED BETWEEN THE GALLUP ORGANIZATION AND THE JAPAN MANAGEMENT ASSOCIATION RESEARCH INSTITUTE
 WHAT: Press conference and luncheon
 DATE: Wednesday, Oct. 28
 PLACE: The Plaza Hotel, New York
 TIME: Noon to 1:30 p.m.
 James K. Clifton, president and chief executive officer of the Gallup Organization, and Masami Goto, president of the Japan Management Association Research Institute (JMAR), will simultaneously announce in New York and Tokyo a partnership alliance between their two firms dealing specifically with Quality of Service research.
 The alliance marks a dramatic milestone for Gallup and JMAR as well as for companies who trade in both the Japanese and American marketplace. Gallup - JMAR Alliance research findings will be designed to provide executives with frank assessments in regard to their delivery of quality of service to consumers in the two unique and varied cultures. Benchmarking research will be included in the Quality of Service Audits.
 In addition, there will be a separate announcement of a bi-annual Quality of Service Audit Report which will disclose discoveries made in the identification of customer requirements in targeted Japanese and American industries. The industries will be selected with regard to balance of trade importance. The discovery data will be available to the press, government officials and business executives.
 The press conference is planned for an informational exchange in regard to the Gallup and JMAR management research partnership and its mission of providing global businesses with discoveries in the understanding and measurement of quality.
 NOTE: The Gallup Organization is the world's largest survey research organization with over a half century of providing survey research guidance and counsel to top U.S. and foreign companies. Gallup, through its domestic and international offices, specializes in management research in the areas of quality of service, marketing, and advertising, as well The Gallup Poll. Gallup was founded in 1935.
 The Japan Management Association is Japan's oldest organization dedicated to management education. It was established as an independent, nonprofit educational institution in 1942. The Japanese Management Association Research Institute (JMAR) plays a big part in keeping Japanese business well-informed. A professional staff of 100 industrial researchers and 50 information specialists in three divisions serve a membership of more than 1,800 corporations.
 Lunch will be served at noon on Wednesday, Oct. 28, with the press conference beginning at 12:30 p.m.
 For more information or to RSVP, call contact below.
 CONTACT: Jim Medick, senior vice president - worldwide marketing of the Gallup Organization, 609-924-9600.
 -0- 10/21/92


CO: The Gallup Organization, Inc.; Japan Management Association
 Research Institute ST: New York IN: SU:


GK-KW -- NY113 -- 3127 10/21/92 17:00 EDT
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Publication:PR Newswire
Date:Oct 21, 1992
Words:439
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