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QUAKER STATE AND CASTROL SIGN COURT ORDER AND STIPULATION THAT CASTROL AD HEADLINE WILL NO LONGER BE PUBLISHED

 QUAKER STATE AND CASTROL SIGN COURT ORDER AND STIPULATION
 THAT CASTROL AD HEADLINE WILL NO LONGER BE PUBLISHED
 OIL CITY, Pa., Aug. 17 /PRNewswire/ -- Quaker State (NYSE: KSF) and Castrol have signed a court order and stipulation in which Castrol agrees to discontinue a false and misleading headline statement contained in an advertisement which ran in March in Sports Illustrated, Quaker State announced today.
 The headline read: "Every leading motor oil in America was tested against the world's toughest performance standards. One passed."
 Quaker State contended this headline was false and misleading, in part because it implied that only Castrol 20W-50 motor oil passed stiff European tests. The fact is, Quaker State 20W-50 passed the same tests.
 Moreover, Quaker State stated the advertisement based its superiority claim on a comparison of Castrol's 20-50 motor oil with other leading brands' 5W-30, 10W-30 and 10W-40 motor oil. In fact, Castrol's own 5W-30, 10W-30 and 10W-40 oils also do not meet the European CCMC industry standards. This unequal, "apples-oranges" comparison is deceptive and misleading, a company spokesperson said.
 In April when the suit was brought by Quaker State, U.S. District Court Judge Charles Haight Jr. said that "uncertainties may be resolved in Quaker State's favor by a properly conducted consumer survey or other persuasive evidence of consumer reaction to Castrol's advertisement."
 Between May 12 and May 16 an independent research firm conducted interviews in eight cities with motorists responsible for changing their car's motor oil. They were given as much time as they wanted to look at the ad. Then half were asked about what the headline meant to them, and half were asked about the meaning of the total ad.
 When the results were tabulated, a majority of respondents said they thought the headline referred to brands (e.g., Quaker State or Castrol) rather than grades (e.g., 10W-30 or 20W-50), and a large number of those who commented on the entire text were similiarly confused.
 A Quaker State spokesperson said that when this evidence was presented to Castrol, it agreed to sign a court order stipulating Castrol will never again run the headline "or any substantially similar claims."
 /delval/
 -0- 8/17/92
 /CONTACT: Benton H. Faulkner of Quaker State, 814-676-7877, or at home, 814-676-2052/
 (KSF) CO: Quaker State Corp.; Castrol ST: Pennsylvania IN: OIL SU:


DM-PT -- PG008 -- 0723 08/17/92 18:46 EDT
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Publication:PR Newswire
Date:Aug 17, 1992
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