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Pyron named editor of Soiree magazine.

Becki Moore resigned last week as publisher and editor of Little Rock Soiree magazine, a monthly publication of Arkansas Business Publishing Group.

Jennifer Cobb Pyron, currently editor of ABPG's Little Rock Family magazine, will succeed Moore as editor, and Olivia Farrell, CEO of ABPG, has assumed the publisher role.

"We appreciate Becki's contributions to Little Rock Soiree during the past 10 years," Farrell said. "We have a strong team that has worked together to make Soiree the most-read magazine in Little Rock, and we will continue to build on that success." ABPG produces a wide variety of business and consumer niche publications and websites, including Arkansas Business and

Little Rock Family became the most-read parenting magazine in central Arkansas under Pyron's leadership. The magazine reaches more than 70,000 readers a month. It was the recipient of the Parenting Media Association's Gold Award for General Excellence in 2008 and 2010.

Before returning to her hometown of Little Rock in 2006, Pyron worked in public relations and communications for Brentwood Children's Home, Baptist Health and Jackson Hospital in Montgomery, Ala.

Amanda Hoelzeman, who most recently served as editor of some of ABPG's annual consumer publications and as associate editor of Soiree, has been named managing editor of Soiree. Mandy Richardson continues as associate publisher.

Jeff Hankins, publisher of Arkansas Business, will serve as publisher of Little Rock Family. A new editor for the parenting publication had not been named last week.

Lamar Tests New Billboards

Lamar Advertising Co. of Baton Rouge, La., introduced in mid-April an online create-your-own digital billboard service to Little Rock.

Lamar is testing the service, Postr, first in the Little Rock area because it "represents the size of one of Lamar's typical markets," spokeswoman Attie Leung told Outtakes.

Postr, offered online at, allows customers to upload a photo, type in a short message and pick one of six billboard locations to display a custom, albeit formulaic, digital poster.

In Little Rock, the billboards at the intersections of South Rodney Parham Road and West Markham Street, Kanis and Shackleford roads, Bowman and Mara Lynn roads and University Avenue and Boyle Park Road. There's a Postr billboard in Bryant at Reynolds Road and Roya Lane. In Russellville, a Postr billboard is off East Main Street and Weir Road.

Lamar charges $25 per day for each of eight spots on a billboard. The posters appear publicly for 10 seconds at a time more than 1,000 times daily.

Lamar is using its local digital bill-boards, social media sites and some paid online ads to promote the launch of Postr. If it succeeds in the Little Rock market, Lamar plans to offer Postr in other areas "to give both small busi-nesses and individuals an affordable advertising option," Leung said. "Postr is a quick, affordable option for anyone that wants to post a message on a billboard for a short term campaign. ...

"We realize that not everyone has an advertising budget, but we wanted to give customers an easy and affordable option to spread their message. At $25 per spot, it allows us to be competitive with Facebook, classified, email market-ing and paid search ads."

David Hamilton, president of Seiz Sign Co. in Hot Springs and of the Arkansas Outdoor Advertising Association, said his company has never tried a do-it-yourself billboard model.

Most personalized digital billboard messages--even simple ones wishing a "happy birthday"--get designed by a sign company's graphic artist and cost between $125 and $150, Hamilton said.

Billboard company Clear Channel Outdoor of San Antonio, Texas, owns signs throughout Arkansas but doesn't offer a Postr-like product.

Kate Knable
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Title Annotation:Outtakes
Author:Knable, Kate
Publication:Arkansas Business
Geographic Code:1U7AR
Date:Apr 30, 2012
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