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Pureology's makeover.

Pureology unveiled a new look that is "as colorful and vibrant as the hair it protects," according to the company.

"Pureology's new look captures our core values while speaking to today's sophisticated consumer who wants to indulge in luxury but feel natural, be sophisticated yet uncomplicated, and spirited yet responsible and environmentally-aware," said Carrington Cole, VP-marketing for Pureology.

The existing colorful and 100% recyclable packaging will now be accompanied by equally bright ads, desktop wallpaper and professional collateral including tabletop displays, shelf talkers, posters and signage and postcards.

The brand's forthcoming launches will also feature the new look in bold new imagery and marketing materials.

More info:

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Title Annotation:Packaging News
Publication:Household & Personal Products Industry
Date:Apr 1, 2015
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