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Pure Water 2000 targets New York clean-up efforts.

Pure Water 2000 targets New York clean-up efforts

Last week at a New York City press conference, Coors Brewing Co. officially launched its Pure Water 2000 national water clean-up campaign with a five-year/$100,000 commitment toward the restoration of the coastal waters around New York City.

The grant, which includes a 36-foot vessel, is being awarded to the joint research and monitoring efforts of the Hudson Riverkeeper and Long Island Soundkeeper.

Under the auspices of Pure Water 2000, Coors and the Institute for Resource Management are working with the two area groups, which oversee the preservation and protection of over 2,300-square miles of waterways that impact the lives of more than 20 million people.

"New York is the ideal location to launch Pure Water 2000 because of the incredibly complex coastal system," said Peter Coors, president, Coors Brewing Co. "Ten percent of the U.S. population lives within the adjacent watersheds of the Hudson and Long Island Sound estuaries. This heavily populated coastal area contributes more than 1.5 billion gallons of waste to its waters every day."

Pure Water 2000 and four New York area Coors distributors are donating $100,000 over the next five years toward the purchase and maintenance of a traditionally-crafted Atlantic coast oyster boat, "Shannon," which will be outfitted to research and monitor water conditions.

As part of the launch event, Hudson Riverkeeper John Cronin and Long Island Soundkeeper Terry Backer christened "Shannon" with water from the Hudson River and Long Island Sound. In addition, the availability of a toll-free "800" number to help individuals in their waste clean-up and conservation efforts was announced.

"Despite the degraded condition of our waterways, it is our belief that citizens can and will play a significant part in their restoration," said Cronin. "The comeback of the Hudson is not over but it is the beginning of a success story that we know can be repeated on Long Island Sound and New York Harbor."

PHOTO : CLEANING UP TROUBLED WATERS - Citing the relatively poor water qualify around the New York City area, the Coor's Pure Water 2000 campaign last week pledged $100,000 toward the restoration of the area's coastal waters over the next five years.
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Publication:Modern Brewery Age
Date:Sep 3, 1990
Words:368
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