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Pucker up.

AN ECO-FRIENDLY SOLUTION to winter's chapped lip problem is on the way. Personal/beauty care manufacturer Clio announces its latest product line, the Mwah natural lip balm collection, which is set to launch nationwide early this year.

Mwah lip products are designed with natural ingredients including mango butter, shea butter and macadamia nut oil in a 100% solar powered facility located in Southern California. The products are eco-conscious and not tested on animals. Officials from the Needham, Mass.-based company add that a portion of the line's proceeds will be donated to the World Wildlife Fund.

"We want to offer a fun alternative for girls looking for smooth, gorgeous lips, while keeping in mind what they're putting on/in their bodies," says Gabriella Melignano, marketing and brand manager for Clio. "We designed every aspect of Mwah lip care, from packaging to flavors to ingredients, to reflect the personalities of the confident, trendsetting, conscientious girls who are looking for a better way to care for their lips. The unique flavors and moisturizing ingredients will make this the new go-to lip care line for smart, savvy eco-minded girls."

Products include a Lip-conditioning Slider Tub in varieties Coconut Chick, Mango Tango and Sweet Tart; Lip Balm Stick in Creamsicle, Mango Madness and Strawberry Sweetheart; and Lip Gloss in Berrylicious, Peachy Keen and Sugar Lips.

The suggested retail price is $3.99 for the Lip-conditioning Slider Tub; $1.99 for a single Lip Balm Stick and $4.99 for a three-pack; and $2.99 per Lip Gloss.

For more information, visit

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Title Annotation:NONFOODS FOR PROFIT: Nonfoods News
Author:Sidrane, Arielle
Publication:Grocery Headquarters
Date:Feb 1, 2015
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