Publishers Multinational Direct and Newsletter & Electronic Publishers Assn. (Conference).
* Innovative Strategies for the Global Marketing of Publications in Troubled Times, March 4-5, 2002, New York Helmsley Hotel, sponsored by Publishers Multinational Direct and Newsletter & Electronic Publishers Assn.Opening session for first-time registrants, The Basics of International Direct Marketing: Issues, Controversies, Terminology; features PMD editor-publisher Al Goodloe and Cutter Information Corp. group publisher Bruce Lynch.
Other speakers include Jim Muntz, president, WD&S Publishing; Sarah Stambler, president, E-Tactics; Jerry Messer, president, Data Services International; Cynthia Carter, president, Washington Business Information Inc.; Larry Chaido, director, North America, TransGlobal Consultants; James Thorton, managing director, MLA/Asia Response; Patti Wysocki, executive director, NEPA; Patrick Brennan, vice president, FT. corn (Financial Times); and more than two dozen other leading international marketing experts.
A session on Strategies and Tactics for the Direct Marketing of Newsletters features Stacy Berver, managing director, Agora International; Caroline Frost, director of marketing, Informa Professional (U.K.); and Paul Szymanski, consumer marketing manager, Harvard Business School Publishing.
Fees are $595 for PMD subscribers and NEPA members, $695 for others. For conference brochure and registration form, contact NEPA.
1501 Wilson Blvd., #509, Arlington, VA 22209, 703-527-2333 or 800-356-9302, 703-841-0629, www.newsletters.org (click on "Conference"), or e-mail Jon me Lee at jlee@newsletters.org.
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| Publication: | The Newsletter on Newsletters |
|---|---|
| Date: | Jan 15, 2002 |
| Words: | 202 |
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