Printer Friendly

Publishers Multinational Direct and Newsletter & Electronic Publishers Assn. (Conference).

* Innovative Strategies for the Global Marketing of Publications in Troubled Times, March 4-5, 2002, New York Helmsley Hotel, sponsored by Publishers Multinational Direct and Newsletter & Electronic Publishers Assn.

Opening session for first-time registrants, The Basics of International Direct Marketing: Issues, Controversies, Terminology; features PMD editor-publisher Al Goodloe and Cutter Information Corp. group publisher Bruce Lynch.

Other speakers include Jim Muntz, president, WD&S Publishing; Sarah Stambler, president, E-Tactics; Jerry Messer, president, Data Services International; Cynthia Carter, president, Washington Business Information Inc.; Larry Chaido, director, North America, TransGlobal Consultants; James Thorton, managing director, MLA/Asia Response; Patti Wysocki, executive director, NEPA; Patrick Brennan, vice president, FT. corn (Financial Times); and more than two dozen other leading international marketing experts.

A session on Strategies and Tactics for the Direct Marketing of Newsletters features Stacy Berver, managing director, Agora International; Caroline Frost, director of marketing, Informa Professional (U.K.); and Paul Szymanski, consumer marketing manager, Harvard Business School Publishing.

Fees are $595 for PMD subscribers and NEPA members, $695 for others. For conference brochure and registration form, contact NEPA.

1501 Wilson Blvd., #509, Arlington, VA 22209, 703-527-2333 or 800-356-9302, 703-841-0629, (click on "Conference"), or e-mail Jon me Lee at
COPYRIGHT 2002 The Newsletter on Newsletters LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

Article Details
Printer friendly Cite/link Email Feedback
Publication:The Newsletter on Newsletters
Date:Jan 15, 2002
Previous Article:Getting funding for the Advance Renewal National Bank. (The DM Notebook).
Next Article:People.

Related Articles
Attendance down, spirits up at NPA's 23rd annual conference in Washington, DC.
Declining membership and revenues motivate NPA to refocus its energies and priorities.
Privacy--why you should care.
Online publishers and subscribers not always walking the talk.
NEPA conference in Miami basks in "the brightness of the internet".
BPI's Leonard Eiserer: "We're the Rodney Dangerfield of publishing".
Large crowd at Publisher's Multinational Direct Conference learn challenges and rewards of international marketing of publications.
Advertising-based publications are in turmoil, newsletters said to be in much better position.
Congratulations to--.
Congratulations to--.

Terms of use | Privacy policy | Copyright © 2021 Farlex, Inc. | Feedback | For webmasters