Publicis Groupe Acquires Relevant24.
11 December 2014 - France-based communications group Publicis Groupe has acquried US-based real-time multi-media campaign specialist Relevant24, the company said on Thursday.
Relevant24 specialises in creating original, multi-media branded content in real-time. Based in Boston, MA with an office in Venice, CA, R24's 23-person staff provides expertise in leveraging real-time consumer insights with a daily publisher process for original content creation.
According to Publicis, the Relevant24 team works with a war room model comprised of experts who identify trends daily, bring forward what's relevant, and apply judgment and sensibility to create original multi-media branded content as insights, events, trends and conversations unfold.
R24 will be aligned with Publicis' Starcom MediaVest Group and immediately used as the real-time content infrastructure to the current SMG content solutions businesses, the company said.
Publicis said that this will boost SMG's content creation capability, and expand SMG's proprietary platform that enables marketers to automate and distribute quality content from many of the world's best publishers in real-time. It will also grow SMG's paid social business and provide an end-to-end offering.
R24 Founders, CEO Marc Gallucci and president Lane Murphy, will maintain their respective roles and Gallucci will join SMG's global leadership council. R24 will retain its name, management team and structure and operate as a standalone unit within Starcom MediaVest Group, Publicis said.
Buyer: Publicis Group
Deal size in USD:
Type: Corporate acquisition
Buyer advisor: , ,