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Public affairs/issues management program.

CLIENT: Bayer CropScience, ResearchTriangle Park, N.C.--Rob Schrick

AGENCY: Rhea & Kaiser Marketing Communications, Naperville, Ill.--Erika Canady

MESSAGE: The Bayer CropScience 2003 College Scholarship program promotes agriculture to younger generations and encourages students to pursue a career in the ag industry; supports National FFA through a donation to the FFA chapter of each scholarship winner.

AUDIENCE: High school seniors in Iowa, Indiana, Minnesota, North Dakota and South Dakota planning to pursue a career in agriculture.

MERIT: Cattlemen's Beef Board & National Cattlemen's Beef Association / In house

NATIONAL FINALIST: National Corn Growers Association / In-house Cattlemen's Beef Board & National Cattlemen's Beef Association / S.R. Brown Marketing Communications
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Title Annotation:Best of NAMA; Rhea and Kaiser Advertising Inc.; Bayer CropScience
Comment:Public affairs/issues management program.(Best of NAMA)(Rhea and Kaiser Advertising Inc.)(Bayer CropScience)
Publication:Agri Marketing
Article Type:Brief Article
Geographic Code:1USA
Date:Apr 1, 2004
Previous Article:Media relations.
Next Article:Producer-funded public relations program to Ag audiences.

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