Public affairs/issues management program.
AGENCY: Rhea & Kaiser Marketing Communications, Naperville, Ill.--Erika Canady
MESSAGE: The Bayer CropScience 2003 College Scholarship program promotes agriculture to younger generations and encourages students to pursue a career in the ag industry; supports National FFA through a donation to the FFA chapter of each scholarship winner.
AUDIENCE: High school seniors in Iowa, Indiana, Minnesota, North Dakota and South Dakota planning to pursue a career in agriculture.
MERIT: Cattlemen's Beef Board & National Cattlemen's Beef Association / In house
NATIONAL FINALIST: National Corn Growers Association / In-house Cattlemen's Beef Board & National Cattlemen's Beef Association / S.R. Brown Marketing Communications
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|Title Annotation:||Best of NAMA; Rhea and Kaiser Advertising Inc.; Bayer CropScience|
|Comment:||Public affairs/issues management program.(Best of NAMA)(Rhea and Kaiser Advertising Inc.)(Bayer CropScience)|
|Article Type:||Brief Article|
|Date:||Apr 1, 2004|
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