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Pub group ditches old name to keep its new identity simple.

Pub operator Punch Taverns has launched a new corporate identity, ditching an old name. The company had used Punch Taverns for its stock exchange listing and Punch Pub Company within the trade.

Under the shakeup Punch Pub Company will be dropped to create a consistent identity -Punch Taverns.

Giles Thorley, Punch's chief executive said: 'For the past few years we have been known as both Punch Taverns and Punch Pub Company.

'With full integration of the Pubmaster estate now complete, we felt the time was right to move away from having different trading names.'

CAPTION(S):

Punch chief executive Giles Morley (right) with chief operating officer Adrian Fawcett
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Title Annotation:Business
Publication:The Birmingham Post (England)
Date:Jun 19, 2004
Words:108
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