Printer Friendly

Psycholinguistic phenomena in marketing communications.


Psycholinguistic phenomena in marketing communications.

Ed. by Tina M. Lowrey.

Lawrence Erlbaum


292 pages




Twenty-three international academics contribute 13 chapters applying psycholinguistic theories to marketing communications phenomena, ranging from analyses of single letters and words, to sentences, to bodies of text. Coverage includes the impact of single letters on perceptions of taste and brand preference, the mental representation of brand names, the effects of phonetic symbolism in brand names, brand name translations in international marketing, the role of the sentence in copy effectiveness, the use and abuse of polysemy, the role of conceptual metaphor in shaping marketing communications about exercise, emotional responses to plot in ad narratives, the power of myth in advertising, effects of voiceovers in broadcast advertising, and the processing of advertising texts by fluent bilinguals. For students and scholars in advertising, anthropology, cognitive psychology, communications, linguistics, marketing, social psychology, and sociology.

([c]20072005 Book News, Inc., Portland, OR)
COPYRIGHT 2007 Book News, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Reference & Research Book News
Article Type:Book review
Date:May 1, 2007
Previous Article:Research companion to working time and work addiction.
Next Article:Canciones de Espana; songs of nineteenth-century Spain; v.3: Low voice.

Related Articles
Handbook of electroluminescent materials.
Marc Blitzstein: a Bio-Bibliography.
Stochastic Partial Differential Equations and Applications: VII.
Symbolism; an international annual of critical aesthetics; v.5.
Segregated Schools: Educational Apartheid in Post-Civil Rights America.
Language and memory; aspects of knowledge representation.
Semantic role universals and argument linking; theoretical, typological, and psycholinguistic perspectives.
An introduction to psycholinguistics, 2d ed.
The acquisition of syntax in Romance languages.
Annual review of physical chemistry; v.59, 2008.

Terms of use | Privacy policy | Copyright © 2020 Farlex, Inc. | Feedback | For webmasters