Prozac privacy settlement. (Policy & Practice).
Eli Lilly & Co. has settled another privacy breach case, this
time with California involving Lilly's drug Prozac. The settlement
follows an incident last year where the e-mail addresses of some
subscribers to the company's prozac.com e-mail alert service were
forwarded to other subscribers to the service. According to a statement
from California Attorney General Bill Lockyer, the incident exposed the
e-mail addresses of 670 individuals. According to terms of the
settlement, Lilly has agreed to strengthen its consumer privacy
protections and pay monetary damages. Another privacy case occurred
recently in Florida after Lilly sent samples of Prozac Weekly to
unsuspecting Florida residents. In statements, the company blames
individual Lilly employees for the privacy breaches.