Property: Apartment with an oriental flavour.
In the city centre battle to be bolder than rival builders, Bellway Homes have looked east for their latest apartment showpiece.
Their recently-launched show apartment at Broadwalk on the corner of Granville and Upper William Street has a distinctive Japanese flavour.
The age-old oriental preference for lack of clutter matches perfectly the minimalist mood that pervades the 'city living' style at the moment.
Modern buyers seem keen to swap suburban 'swags' and cottage chintz for contemporary clean lines in a new Birmingham base. Bellway chose the eastern look for the show flat at Broadwalk to emphasise the flexible use of space as well as the calm on offer in a home so close to the city hub.
Textures were highlighted using wooden floors and silk wall hangings, low futon-style beds and tables have been used and even a water feature with floating lanterns.
Another focal point is the pagoda-inspired wall feature to replace the traditional fireplace, here backed by bamboo hangings with a suggestion of a rising sun in the decoration of the wall above.
Beyond the exotic finishing, however, Broadwalk remains a landmark building on its prominent site, minutes from Brindleyplace and Broad Street.
It is a modern five storey, L-shaped building providing 39 new homes, one and two bedroom apartments priced between pounds 129,950 and pounds 269,950.
Nearly one third of the flats are spoken for, nine with contracts now exchanged and three reserved.
Selling points include contemporary kitchens and bathrooms, video entryphone systems and private off street parking. Kitchen fitments include hob, oven, hood, fridge freezer and washer dryer, wood effect flooring, modern door furniture, telephone and television points and lifts to some of the apartments.
There are some particularly good living rooms on offer, some more than 24ft by 14ft.
And several corner properties bag the most interesting layout incorporating the curving tower of glass and steel to create some near circular living space with views up both streets.
Notably, two top floor apartments grab the best views and private balconies to soak in the city atmosphere.
Bellway Homes is the country's fifth largest housebuilder, completing 5,000 new homes last year.
Details from the joint agents Robert Powell & Co on 0121 454 6930 or FPDSavills on 0121 634 8484.
Broadwalk in central Birmingham, a new development of apartments by Bellway Homes on the corner of Granville Street and Upper William Street. Prices are from pounds 129,950 Interiors in Bellway's show apartment at Broadwalk in Birmingham