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Prolong Set for Philippines Market Launch.

Brand Building TV Campaign Set to Reach Automotive Consumers

IRVINE, Calif., May 31 /PRNewswire-FirstCall/ -- Prolong International Corporation (http:/www.prolong.com), a technology driven holding company and parent of Prolong Super Lubricants, Inc., manufacturer and marketer of high tech, cost-saving, consumer, commercial and industrial products is very pleased to announce the expansion of international sales in the Philippines through a televised ad campaign.

Prolong's Philippines based distributor, KLG International, Inc., is launching a televised direct response marketing campaign for Prolong products on its TV affiliate, Home Shopping Network, Inc., Philippines. KLG International, Inc. has more than 40 years of expanding distribution through both wholesale and retail channels and will mirror the successful introduction of the Prolong line in the U.S. market with a 30-minute infomercial presentation on their direct response TV channel. The Republic of the Philippines has approximately five million vehicles on the road, including many commercial and utility vehicles that are being stretched for a longer useful life. Repair costs, longevity and fuel economy are all major issues that Prolong automotive chemicals help to successfully address.

The televised campaign will run repeatedly on the home shopping and telemarketing network operated by KLG International. The program utilizes state of the art graphics to explain the unique protection from extreme pressure, friction and heat provided by patented Prolong Engine Treatment and shows viewers real-life applications and benefits of Prolong products. Viewers have the opportunity to order a combination pack of Prolong's core products including Engine Treatment, Transmission Treatment and Fuel System Treatment. Following a successful TV run with direct response sales, KLG plans to roll out Prolong's consumer automotive products in their brick-and-mortar retail channels.

"KLG International is proving to be a strong, creative and valued partner in our quest for a significant share of the Philippines automotive aftermarket," states Jeff Victer, International Sales Manager. "Their group of companies, which include both media access for advertising and sales and retail and wholesale channels of distribution, are providing a comprehensive platform for Prolong to implement its sales growth strategy in a new and promising market. I expect great exposure for the Prolong brand in the Philippines."

Prolong currently has distribution partners in Canada, Chile, China, Czech Republic, Germany, Hong Kong, Hungary, Iceland, Italy, Japan, Malaysia, Mexico, Philippines, Puerto Rico, South Africa, and the United Kingdom, and is actively seeking well established international trading partners.

Prolong Super Lubricants, Inc. is an operating subsidiary of Prolong International Corporation. Prolong International Corporation , a consumer products holding company headquartered in Irvine, California, through its operating subsidiaries, manufactures, markets and distributes a complete line of patented lubricant and proprietary automotive, commercial/industrial and household products. The company's products are marketed and sold under the brand name Prolong Super Lubricants(R) and are used in automotive, industrial, commercial and consumer applications. Prolong products are sold throughout the United States at major chain stores, auto retailers, industrial supply stores and in international markets. More information about Prolong International Corporation and its products can be obtained at http://www.prolong.com/.

Forward-Looking Statements

Certain statements in this news release that relate to financial results, projections, future plans, events, or performance, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended and involve significant risks and uncertainties, including, but not limited to, the following: competition, cost of components, product performance and market acceptance of new products. The words "estimate," "project," "potential," "intended," "expect," "anticipate," "believe" and similar expressions or words are intended to identify forward-looking statements. The Company's actual results could differ materially from those anticipated in such forward-looking statements as a result of a number of factors and conditions. These risks and uncertainties, and certain other related factors, are discussed in the Company's Form 10-K, Form 10-Q and other filings with the Securities and Exchange Commission. In light of the significant uncertainties inherent in the forward-looking information included herein, the inclusion of such information should not be regarded as a representation by the Company or any other person that the Company's objectives or plans will be achieved. These forward-looking statements are made as of the date of this release and the Company assumes no obligation to update such forward-looking statements.

CONTACT: Investor Relations, Thomas C. Billstein of Prolong International Corporation, +1-949-587-2700

Web site: http://www.prolong.com/
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Publication:PR Newswire
Geographic Code:1USA
Date:May 31, 2005
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