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Proforma in Marlboro merges with Eastern Advertising in Springfield.

MARLBORO -- Proforma Marcom Solutions, a full service marketing and brand management company, has merged with Eastern Advertising Novelty based in Springfield.

The new alliance will enable the local promotional advertising company, now called Eastern Advertising Novelty powered by Proforma, to significantly expand its marketing services to include multimedia services, e-commerce websites, commercial printing, mobile marketing and more, according to a press release.

Eastern Advertising Novelty was founded in 1947; in 1983, Stephen Dinoia became the owner of the company. The core team that Mr. Dinoia has built will remain on staff at Eastern Advertising Novelty powered by Proforma, according to the press release.

Proforma has enjoyed more than $400 million in sales, providing promotional products, printing services, business documents and e-commerce solutions for its clients.

Proforma serves about 60,000 clients through more than 750 member offices around the globe, backed by more than 130 team members in the Proforma Worldwide Support Center in Cleveland, Ohio.

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Title Annotation:Business
Publication:Telegram & Gazette (Worcester, MA)
Date:Nov 9, 2014
Words:156
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