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Profitable sounds.

Talk about being in the right place at the right time. . . When superstar record producers Antonio "L.A." Reid and Kenny "Babyface" Edmonds wanted state-of-the-art audio/visual entertainment centers in their homes three years ago, they just happened to call the company where Robert Sullivan worked as a custom audio/visual installer. Sullivan got the job of putting in place six-figure systems for the record industry moguls. A year later, he parlayed that big break into his own venture - Lifestyle & Entertainment Systems of Atlanta Inc., which designs and installs customized wall units for stereos, TVs and VCRs. "I figured if I could satisfy L.A. Reid and Babyface, I could satisfy anyone," says Sullivan.

The 30-year-old entrepreneur started his company out of his home with $15,000 in personal savings, used to rent warehouse space and purchase such tools of the trade as drills, wires and cables. The move has paid off. Sullivan, whose clients include former heavyweight champ Evander Holyfield and Olympic gold medalist Carl Lewis, watched Lifestyle & Entertainment's sales rise from $150,000 in 1991 to $389,000 in 1992. This year's revenues, he adds, should hit $500,000, thanks mainly to increasing referrals.

What makes Sullivan's business unique is that he also installs "James Bond-type" audio systems that can disappear with the touch of a button. Example: For one job, where the client's bedroom and den were back-to-back, Sullivan designed a wall to spin around between both rooms. "That's a central system that can be accessed by remote from anywhere in the house," says Sullivan, who employs three full-time employees. "People will always want entertainment niceties in their homes."
COPYRIGHT 1993 Earl G. Graves Publishing Co., Inc.
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Copyright 1993, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Lifestyle and Entertainment Systems
Author:Pouliot, Janine S.
Publication:Black Enterprise
Article Type:Company Profile
Date:Aug 1, 1993
Words:272
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