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Product of the year winners unveiled.

The winners of the 2015 Product of the Year Awards--a select few chosen from the votes of more than 40,000 consumers--have been announced.

"Nearly 50,000 new packaged goods products are Introduced each year," said Rich Fryling, managing director, Product of the Year USA. "The distinctive red Product of the Year logo placed on packages and In advertising helps these new Innovative products standout to consumers, and our research shows that 44% of consumers are more likely to purchase a product recommended by 40,000 shoppers just like them."

Here are the winners in Happl categories:

Specialty Skin Treatment: Carmex Cold Sore Treatment

Body Comfort & Relief: Gold Bond No Mess Powder Spray

Skin Care: Gold Bond Ultimate Rough & Bumpy Skin Dally Therapy Cream

Sensitivity Toothpaste: Sensodyne Complete

Enamel Care: Pronamel MultlAction

Soap: Dial Deep Cleansing Hand Soap

Men's Grooming: Dial For Men Power Scrub

Personal Hygiene: Dial Greek Yogurt Body Wash

Laundry Booster: Purex Crystals Aromatherapy

Hair Styling: Smooth N Shine Argan Power 10 Styling Gel

Tooth Whitening: Llsterlne Healthy White Gentle Rinse

Sensitivity Pain Relief: Crest Sensl-Stop Strips

Laundry Detergent: Tide Ultra Stain Release

Anti-Aging: Hada Labo Tokyo Ultimate Anti-Aging Mask (PIX)

Female Grooming: Yes! by Finishing Touch Winning products are announced in February each year and receive the right to use the Product of the Year seal In marketing communications for two years.

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Title Annotation:Marketing News
Publication:Household & Personal Products Industry
Date:Mar 1, 2015
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