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Articles from Product Management Today (November 1, 2006)

1-12 out of 12 article(s)
Title Author Type Words
Changing for the better: women, opportunity, and the pharmaceutical business. Regan, Maureen Viewpoint essay 647
Creating brand connections through deeper understanding of the customer: focus groups and in-depth interviews are important tools that provide critical information for marketing strategies. However, new and innovative tools and processes are available that can give product managers greater an even customer understanding. Deschamps, Phil 1723
Delivering new insights for product managers by studying the patient's symptom presentation: by assessing the patient's presentation of symptoms in the physician's office, product managers can gather fact-based background information that can provide answers to questions arising during the product lifecycle, which will ultimately lead to successful pharmaceutical marketing. Taenzler, John 2688
Developing end-of-lifecycle strategies. Naigamwalla, Darius 575
Easy doesn't count: direct-to-consumer advertising remains a controversial medium in the world of pharmaceutical marketing. This column examines how the industry can use DTC advertising to its advantage. Meadows, Joe Column 672
Federal government eases drug importation policies. Nelson, Bill 345
Patient assistance programs still needed after part D. Lawson, Gary 629
Pharmaceutical representatives can deliver the brand promise: the sales representative plays a critical role in the marketing and branding processes. To do this, pharmaceutical reps in the field must constantly be in tune with the purpose of the companies they represent. Barlow, Janelle; Wardlaw, Jim 2023
Seven keys to turning market research into a competitive advantage. Kay, Jonathan 2163
Sizing up opportunities in the metabolic syndrome market: anonymized patient-level intelligence can be used to more accurately quantify and characterize opportunity in the metabolic syndrome market. Tirrell, Taryn; Iacoviello, John 796
The ultimate question: in the Marketing Edge, Dr. Kolassa helps distill the key issues in pharmaceutical product management into must-read details on everyday marketing activities. Dr. Kolassa has a long and varied history in the pharmaceutical marketing arena. Kolossa, E.M. 1309
USP 797: meeting customer challenges. Westerkamp, Thomas 1486

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