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Processing gets more flexible.

NEW YORK -- The retail photo-finishing business is changing dramatically as digital imaging evolves, and suppliers are responding with more flexible printing options.

Noritsu America Corp., for example, introduced a new retail ink-jet photo printer at the recent Consumer Electronics Show in Las Vegas.

The D701 is the latest addition to an extensive line of digital photo imaging equipment that represents Noritsu's commitment to innovation and its dedication to providing its retail partners with the most profitable photo imaging equipment in the industry, the company says.

Noritsu officials point to research from InfoTrends Inc. that indicates consumers are printing photos at retail locations at a rapidly increasing rate. InfoTrends is forecasting that almost 60% of all digital photo prints will be made at retail locations by 2011. According to Noritsu, that trend represents an exciting opportunity for those retailers with the right in-store photo printing capabilities and equipment.

One of the strengths of the Noritsu D701, the company says, is that the high-quality ink-jet printer is capable of producing a wide variety of print sizes, thereby maximizing a retailer's revenue potential by allowing stores to offer customers a full assortment of photo-related products. In addition to standard 4-inch by 6-inch prints, the D701 allows retailers to offer such items as calendars, photo cards, locker prints and posters measuring up to 10 inches by 36 inches.

Noritsu contends that the D701 uses a new ink-jet technology that provides sharp detail and brilliant colors, while producing long-lasting prints that resist deterioration from ozone and light.

The company also heralds the printer's size, noting that it takes up only 4.6 square feet of space. In fact, two D701 printers can be stacked together to increase printing capacity without increasing footprint.

Other features include an order sorter that organizes print orders for improved productivity and the ability to switch between sheets and roll-fed paper, which enables the printer to handle a variety of print jobs.

"The D701 is the perfect combination of quality and versatility" says Noritsu America president Akihiko Kuwabara. "Its ability to print up to 10-inch by 36-inch panoramic prints creates exciting new revenue potential for retailers.

"The D701 represents our fifth generation of ink-jet technology and is engineered to deliver the same high quality and steadfast reliability that all of our printers are known for worldwide."

Meanwhile, Fujifilm U.S.A. Inc. and Xerox Corp. plan to use the upcoming Photo Marketing Association show in Las Vegas to showcase a comprehensive set of printing solutions the companies have developed.

Using Fujifilm software and Xerox printing technology, the systems are designed to make it easier for retailers to offer consumers a range of specialty photo products, including books, calendars, trading cards, school yearbooks and customized magnets.

"Our collaborative strategy makes us uniquely positioned in the marketplace," says John Meyer, vice president for commercial marketing at Fujifilm. "We give photo retailers and photo labs--both large and small--access to a new revenue stream and the benefit of industry-leading know-how from two digital leaders."

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Title Annotation:SUPPLY SIDE
Publication:MMR
Date:Jan 28, 2008
Words:499
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