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Prix Italia: luminaries illuminate RAI's 43rd annual extravaganza.

PRIX ITALIA: Luminaries Illuminate RAI's 43rd Annual Extravaganza

Some 1,000 broadcast executives from all over the world will soon be converging to Pesaro-Urbino for the 43rd Annual Prix Italia, a radio-TV festival cum conference.

Organized by RAI, Italy's state-owned broadcaster, the "prix" will be held September 18th-29th, in the northern part of central Italy. This year, Prix Italia will be marked by the fact that, contrary to previous editions, the event will be split between the medieval conclave of Urbino, and the nearby sea resort of Pesaro, both in the Marche region.

If this might be an inconvenience, it will be compensated by an array of special events, plenty of insightful symposia and an impressive spate of TV programs in competition. The two venues will be interconnected by a caravan of shuttle buses.

Some 75 TV programs will be judged by the usually demanding jury, for the three traditional categories: arts, documentaries and fiction, for a total of six prizes.

New this year, is the addition of an unorthodox category for "program introductions." Over 100 of such brief tags have entered in the special competition for two prizes.

In the tradition program areas, among the favorite entries mentioned are: Japan's artistic Faust (NHK); a 30-minute Dante's The Divine Comedy from the U.K. (Channel 4); a documentary from ABC on Cambodia (U.S.); Norway's Space Opera, on the Soviet astronaut, Yuri Gagarin, (NRK); Andrea's Mother on the subject of AIDS from CPB (U.S.); a TV film from Czechoslovakia translated into Italian as Padiglione Chiuso, about psychiatry as a political tool; a Beethoven, in a political vein, from Hungary; and a TV film from France (La Sept) on Proust, that was shot in English.

Prix Italia headquarters will be set up at Palazzo Montani Antaldi in Pesaro, a landmark building from the 1600's. Other sites are the Teatro dell' Accademia and Sala delle Colonne. Also in Pesaro are the main hotels, Vittoria and Savoy; and the venue of the closing award ceremony on September 29th at the Teatro Rossini. Due to limited hotel accommodations, a Prix Italia's characteristic trademark, most delegates will have to brace themselves for long commuting and arduous set ups.

The main symposia will be held in Urbino at the Palazzo Ducale, some 30 km (19 miles) or a 30-minute drive west of Pesaro. Other symposia are scheduled at Universita degli Studi.

In addition, an exhibition on Matteo Ricci, the Jesuit priest who travelled to China in the 1500's, will be held in Macerata; concerts in Jesi and San Elpidio, and a three-day children's TV workshop in Senigallia. All are nearby cities.

Among the most significant forums are The Calm Before the Storm, which will explore the thorny question of satellite rights (on September 28th) and The New Frontier (on September 24th and 25th) which has as its topic, the newly-emerging East-West relations. There will also be a presentation of a survey on The Intelligent TV in the World (September 19th), a CIRCOM meeting (September 26th) and a closed session of the European Broadcasting Union.
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Title Annotation:includes related article on the Italian towns of Urbino and Pesaro; Radiotelevisione Italiana
Publication:Video Age International
Date:Sep 1, 1991
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