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Prism's MULTICHANNEL MERCHANT, The Leading Trade Publication for Multichannel Executives, Announces ``MCM Live'' Seminar Series.

NEW YORK -- MULTICHANNEL MERCHANT(TM) magazine, the industry's leading publication for catalog, retail and e-commerce executives, today announced MCM Live (, a new series of two-day intensive seminars focused on developing and implementing successful multichannel integration strategies and programs. The next MCM Live event will take place at The Hudson Hotel in New York City, June 1-2, 2006. The seminar will also be presented on October 5-6, 2006 at The Omni Hotel in San Francisco. MULTICHANNEL MERCHANT is a publication of Prism Business Media Inc.

The seminars, taught by a team of leading industry experts, provide attendees with a complete, holistic approach to building an effective and profitable multichannel business, including business, marketing, operations and fulfillment solutions. Topics covered will include customer acquisition strategies; data segmentation and targeting techniques; techniques for integrating operational systems and managing inventory; and online and offline metrics. Attendees will benefit from networking and interaction opportunities with speakers, sponsors and their peers throughout the two-day event and will receive detailed take-home materials, including speaker notes, benchmark and progress checklists.

The events are designed for catalog, retail and e-tail executives from B-to-C and B-to-B companies, including executive management, marketing, operations and fulfillment.

For more information, please visit or phone 1-(817) 277-7187 (weekdays, 9am-5pm EST). An early registration rate of $445 is available to those registering by May 12. After May 12, the registration fee is $995 per seminar. MCM Live is sponsored by Abacus, Coremetrics and FedEx.

The MULTICHANNEL MERCHANT family provides news and information for executives in multichannel organizations that assists them in improving integration, sales and delivery. The brand group includes MULTICHANNEL MERCHANT magazine;; MULTICHANNEL MERCHANT WEEKLY, the List & Data Strategies, O+F Advisor, O+F Contact Center Advisor, Magilla Marketing and SearchLine e-newsletters; the Annual Conference for Catalog and Multichannel Merchants, the National Conference on Operations and Fulfillment, and MCM Live events; MULTICHANNEL MERCHANT Buyers' Guide; ListFinder list database; as well as Webinars; E-special reports and original research. For additional information on subscribing, attending or advertising, visit

Prism Business Media Inc. is a leader in business-to-business communication and information, connecting qualified buyers and sellers in 20 industry sectors. Prism's growing portfolio of market-leading brands spans 70 magazines, 150 e-newsletters, 17 industry trade shows and 500 rich data products. Each month, more than 3.3 million unique visitors utilize Prism Web sites and services. Prism Business Media is owned by U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and by co-investors Highfields Capital Management and Lexington Partners. For additional information on the company and its businesses, visit
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Publication:Business Wire
Date:May 2, 2006
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