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Printing photos at home. (Photography).

LAS VEGAS -- The advent of digital cameras has heightened consumer demand for high-tech products in such other segments of the photo business as editing and printing.

Among vendors, Avery Dennison Worldwide Office Products has responded to that demand with an innovative photo printing solution. The company's recently introduced Avery digital photo paper collection is designed to facilitate the efforts of consumers to edit and print photos with home printers by utilizing Microsoft technology.

Each package of the paper product line contains a copy of Microsoft Picture It! Express software, which includes templates that users can employ to edit and format photos.

"Even though the popularity of digital photography is increasing exponentially, the cumbersome process involved in editing, printing and trimming digital photos has been called 'the chain of pain,' "says Melissa Chapman, director of marketing for the product line. "We believe that with Avery digital photo paper and Microsoft Picture It! software, consumers now have an easy, quality solution."

Cobranded with Microsoft Picture It! software, the new digital photo paper's patented technology enables images to be printed on 8 1/2-inch by 11-inch sheets and subsequently easily and cleanly "snapped out" without perforations. The product comes in several popular-size photo formats, including 4-inch by 6-inch sheets that are designed to emphasize three, rather than two, same-size photos.

A variety pack that contains 4-inch by 6-inch, 5-inch by 7-inch and wallet-size sheets also is available.

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Title Annotation:Avery Dennison software
Comment:Printing photos at home. (Photography).(Avery Dennison software)
Publication:Chain Drug Review
Article Type:Brief Article
Geographic Code:1USA
Date:Feb 17, 2003
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