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Printable Technologies Acquires Personal URL Technology.

SOLANA BEACH, Calif. -- Printable Technologies[R], Inc., a leading provider of Web to Print workflow and Variable Data Printing (VDP) solutions and Software as a Service (SaaS), today announced the acquisition of certain assets of Prospect Smarter Inc. to create the full spectrum of marketing campaign management tools.

The combination of Printable Technologies' powerful data-driven direct mail solution and the sophisticated cross-media tools and workflow from Prospect Smarter goes beyond personalized URLs, beyond microsites, and beyond simple surveys and "thank you" emails to deliver a complete marketing campaign execution solution and the means to track the ROI of marketing campaigns.

The Prospect Smarter technology introduces an extensive range of new functionality to the Printable Technologies multi-channel marketing platform, including:

* Unlimited formats for personalized URLs pointed to the domain of choice.

* Microsite creation and management using Adobe Dreamweaver.

* Database integration with Microsoft[R] CRM,, GoldMine, ACT, and other SFA/CRM systems.

* External integration with such systems as,,,, Microsoft Live, and similar "build a survey," event registration, or other applications.

* Functionality accessibility through XML Web services.

* Additional controls for Microsoft Visual Studio to simplify API calls.

* Flexible reporting based on user controls and Microsoft SQL Reporting Services.

About Printable Technologies

Printable Technologies[R] is a leading provider of Software as a Service (SaaS) to corporate enterprises and the graphic arts and print industry; including Cross Media Variable Data Printing (VDP), One to One Marketing Campaigns, and Web to Print solutions. The FusionPro[TM] Suite of solutions, a comprehensive suite of desktop, online, and server-based VDP applications, enables dynamic cross-media campaigns, performs high-speed data merge, and generates production-ready output data streams. Solutions from Printable easily integrate with ERP solutions, content management solutions, accounting and shop floor management applications, and digital production workflows.
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Publication:Business Wire
Date:Feb 2, 2007
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