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Print-on-demand attracting heavyweight attention.


Print-on-demand (POD) publishing is fast becoming the area of publishing with the most growth potential according to CAP Ventures.

The online alternative to traditional publishing allows publishers to cut costs by offering print runs from just one copy of a book up to thousands of copies, cutting down on returns and waste.

CAP Ventures estimates that the POD market will almost double from USD33.2bn in 2003 to USD60.2bn by 2008, an annual increase of around 13%. POD is also feeding the author market with the cost of a small print run being as low as USD199.

The publishing industry is now taking notice of POD companies. Bookstore chain Barnes & Noble owns part of iUniverse, Random House has become a major investor Xlibris and Ingram Industries, one of the largest wholesale book distributors in the US, owns its own POD subsidiary called Lightning Source, reports CIO Magazine.
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Title Annotation:market value
Publication:M2 Best Books
Article Type:Brief Article
Geographic Code:1USA
Date:May 17, 2004
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