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Institution: Port Washington State Bank, Port Washington, Wisc.

Assets: $268 million

Agency: Boelter + Lincoln, Milwaukee, Wisc.

The bank and the agency decided to pursue an amusing approach to the bank's limited time offer of a fixed-rate home equity line of credit. The use of the old car, busted alarm clock and dog are all examples of items that are "not fixed;" whereas the bank's home equity rates are "fixed." The campaign was "pleasantly appreciated" by customers, according to the agency.

The print ads were recognizable because of the unique layouts--the main pictures placed against a blue background.
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Title Annotation:ABAMN 2006 Financial Marketing Awards: Winner: Humor; Assets of under $500 Million
Comment:Print campaign.(ABAMN 2006 Financial Marketing Awards: Winner: Humor; Assets of under $500 Million)
Publication:ABA Bank Marketing
Article Type:Brief article
Geographic Code:1U3WI
Date:Jan 1, 2007
Previous Article:MetaBank name change.
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