Printer Friendly

Print campaign.

[ILLUSTRATIONS OMITTED]

Institution: Port Washington State Bank, Port Washington, Wisc.

Assets: $268 million

Agency: Boelter + Lincoln, Milwaukee, Wisc.

The bank and the agency decided to pursue an amusing approach to the bank's limited time offer of a fixed-rate home equity line of credit. The use of the old car, busted alarm clock and dog are all examples of items that are "not fixed;" whereas the bank's home equity rates are "fixed." The campaign was "pleasantly appreciated" by customers, according to the agency.

The print ads were recognizable because of the unique layouts--the main pictures placed against a blue background.
COPYRIGHT 2007 Bank Marketing Assn.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:ABAMN 2006 Financial Marketing Awards: Winner: Humor; Assets of under $500 Million
Comment:Print campaign.(ABAMN 2006 Financial Marketing Awards: Winner: Humor; Assets of under $500 Million)
Publication:ABA Bank Marketing
Article Type:Brief article
Geographic Code:1U3WI
Date:Jan 1, 2007
Words:99
Previous Article:MetaBank name change.
Next Article:Joint checking.
Topics:


Related Articles
Banker awards. (Outtakes).
Idea bank.
Idea bank.
Anything but ordinary campaign.
Sky Financial Group website (www.skyfi.com).
100th anniversary campaign.
Print series.
Print series.
Paragon Bank launch campaign.
Reality Free Print Campaign.

Terms of use | Privacy policy | Copyright © 2019 Farlex, Inc. | Feedback | For webmasters