Institution: Port Washington State Bank, Port Washington, Wisc.
Assets: $268 million
Agency: Boelter + Lincoln, Milwaukee, Wisc.
The bank and the agency decided to pursue an amusing approach to the bank's limited time offer of a fixed-rate home equity line of credit. The use of the old car, busted alarm clock and dog are all examples of items that are "not fixed;" whereas the bank's home equity rates are "fixed." The campaign was "pleasantly appreciated" by customers, according to the agency.
The print ads were recognizable because of the unique layouts--the main pictures placed against a blue background.
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|Title Annotation:||ABAMN 2006 Financial Marketing Awards: Winner: Humor; Assets of under $500 Million|
|Comment:||Print campaign.(ABAMN 2006 Financial Marketing Awards: Winner: Humor; Assets of under $500 Million)|
|Publication:||ABA Bank Marketing|
|Article Type:||Brief article|
|Date:||Jan 1, 2007|
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