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Princeton Video Image Signs the Chicago Bears and Baltimore Ravens for the 1998 NFL Preseason.

LAWRENCEVILLE, N.J.--(BUSINESS WIRE)--July 22, 1998--Princeton Video Image, Inc. (Nasdaq: PVII), the leader in electronic imaging, today announced agreements to be the official provider of electronic imaging technology for both the Chicago Bears and the Baltimore Ravens during the 1998 preseason. The teams will be employing the same Princeton Video technology that was used by the National Football League for the world feed of Super Bowl XXXII last January. As part of each agreement, Princeton Video Image will receive a portion of the gross revenue generated through the use of the technology.

The Bears and the Ravens will be using Princeton Video's L- VIS(TM) system to air both commercial and promotional messages during the telecasts of all their 1998 preseason games. These "virtual" images will be visible only to the WBBM-TV (Bears) and WJZ-TV (Ravens) audiences.

Ken Valdiserri, Director, Marketing and Broadcasting for the Chicago Bears, said, "In today's sports marketing environment, added value and television exposure for brands is very important. This programming concept provides both for our marketing partners. We are very pleased to be working with Princeton Video Image on our preseason telecasts."

David Cope, Vice President of Marketing and Sales for the Baltimore Ravens, said, "The Ravens are looking forward to working with Princeton Video Image for the second consecutive preseason. Princeton Video Image's innovative and dynamic technology is a perfect addition to our team's overall marketing package. We are excited to be able to offer this valuable advertising opportunity to our corporate partners."

Brown Williams, Chairman of Princeton Video Image, said, "We are delighted to add these NFL teams to our growing list of 1998 preseason partners. We are pleased to be expanding our services into additional media markets as part of these teams' 1998 season launches."

Princeton Video Image developed and is marketing a real-time video insertion system that, through patented pattern recognition technology, places computer-generated electronic advertising images into television broadcasts of sporting events, as well as other programming. These electronic images range from simple corporate names and logos to sophisticated 3-D images and animated effects. The Company is headquartered in Lawrenceville, New Jersey, with offices in New York City.

Any statements contained in this press release that relate to future plans, events or performance are forward-looking statements that involve risks and uncertainties including, but not limited to, those relating to market acceptance, dependence or strategic partners and third party sales, contractual restraints on use of the Company's technology, a rapidly changing commercial and technological environment, competition, possible adverse regulations, need for additional financing, intellectual property rights and litigation, and other risks identified in the Company's filing with the Securities and Exchange Commission. Actual results, events or performance may differ materially. The Company undertakes no obligation to publicity release the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof to reflect the occurrence of unanticipated events.

CONTACT: Lawrence L. Epstein

Vice President of Finance and

Chief Financial Officer

Princeton Video Image, Inc.

(609) 912-9400

http://www.pvimage.com

or

Investor Contact:

Cheryl Schneider/Gordon McCoun/

Tessa Lavender

Morgen-Walke Associates, Inc.

(212) 850-5600
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Publication:Business Wire
Date:Jul 22, 1998
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