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Princess Cruises Selects Percussion Software's Rhythmyx for Global WCM Solution; Princess Joins Top Travel & Tourism Companies using Rhythmyx, Including Thrifty Car Rental, Dollar Rent a Car, Hotwire, and

WOBURN, Mass. -- Percussion Software, a leading developer of Web Content Management (WCM) software for multi-channel, customer-centric applications, today announced that global cruise and tour company, Princess Cruises, has selected Percussion's Rhythmyx Web Content Management System to deliver fresh content to key audiences around the world. Princess will use Rhythmyx to enhance its Web content management capabilities and localize content for multiple geographic regions.

Princess Cruises joins a growing list of Percussion customers in the travel and tourism industry, including Thrifty Car Rental, Dollar Rent a Car, Hotwire, and These top companies are using Rhythmyx to enable line of business personnel to create, manage and reuse Web content across multiple customer-centric business applications, contexts and delivery channels, with minimal dependency on IT resources.

"With Percussion's Rhythmyx system, we will redefine how content is designed and delivered, make our WCM capabilities more efficient, and improve customer service by better serving our regional audiences," said Greg Sieg, Senior Manager of IT, Technology Development & Support for Princess Cruises. "Our primary goal is localization of content for our US, UK and Australia/Asia customers. We also selected Rhythmyx for its ability to interoperate easily with our existing Web database, Reservation and Customer Relationship Management (CRM) systems. We expect to see benefits for everyone involved, including our customers, staff and partners. Rhythmyx will help us satisfy our mission: to deliver quality and value to each and every guest in the form of exciting and enriching cruise vacations to the world's most desirable destinations."

Princess Cruises' Rhythmyx implementation will begin with the company's main Web site,, and expand later to a number of other public sites, as well as shipboard and human resources intranets. Key reasons the company selected the Rhythmyx WCM system include:

--Easy localization of content for regional customers, by delivering correct content for the US, UK and Australia/Asia regions,

--Enabling line of business users to control content in order to improve content freshness, enable seamless reuse, and simplify management throughout the content lifecycle, from creation to updating, version control and retirement,

--Freeing IT from day-to-day content tasks, with immediate return expected of one full-time staff equivalent,

--Easy interoperability with existing infrastructure, including IBM WebSphere application server, Oracle database, Siebel CRM system and custom Yield management and Reservations systems,

--Automatically propagating updates for digital assets such as photos and video, as well as text, throughout the company's multi-site Web environment,

--Support for Web-based technologies such as XML, JSP, HTTP and XML-based APIs, and

--Easy definition of metatags for search engine optimization (SEO).

"We're very pleased to add Princess Cruises to the roster of well-known travel and tourism companies using Rhythmyx," said Barry Reynolds, CEO of Percussion Software. "Rhythmyx is ideal for the travel industry, with its need to localize content for regional audiences and optimize returns on multiple marketing channels. Rhythmyx will enable Princess Cruises to deal much more easily with constant change, as new ships are added to the line. By simplifying the process of adding new content, retiring outdated content and reusing content across multiple sites, Princess Cruises' content will keep pace with its business needs."

Rhythmyx(TM) 6 is the newest version of Percussion's award-winning enterprise-ready WCM System. Rhythmyx 6 extends the company's leadership position in the WCM market by providing a robust platform for more easily managing customer-centric content across multiple sites, multiple channels and multiple lines of business. Tailored for organizations that require seamless support for multiple Web properties combined with easy content reuse, Rhythmyx 6 enables enterprises to build Web sites with frequently updated, persuasive content that is engaging to their customers. Rhythmyx runs on Windows 2003 Server, Sun Solaris and Red Hat Linux platforms.

About Princess Cruises

One of the best-known names in cruising, Princess Cruises is a global cruise and tour company operating a fleet of 15 modern ships renowned for their innovative design and wide array of choices in dining, entertainment and amenities, all provided in an environment of exceptional customer service. A recognized leader in worldwide cruising, Princess offers its passengers the opportunity to escape to the top destinations around the globe, with sailings to all seven continents, ranging in length from seven to 30 days. Princess Cruises is part of Carnival Corporation (NYSE: CCL and CUK), one of the largest vacation companies in the world. More information can be found on the Web at

About Percussion Software

Percussion Software's family of practical software solutions enables customers to maximize both the value and quality of their enterprise content. The company's flagship product, Rhythmyx 6, is an enterprise-ready Web Content Management (WCM) system for creating customer-centric business applications. Rhythmyx 6 enables organizations to achieve a higher return-on-content by delivering dynamic, frequently changing content to customers. Based on open standards, it provides organizations with a robust platform that allows customer-centric content to interoperate with other enterprise content, regardless of repository or ECM system. With Rhythmyx 6, content can be easily managed across multiple sites, multiple channels and multiple lines of business in order to ensure consistency of brand and customer experience.

Percussion's portfolio of customers includes Fortune 1000 companies as well as other global, industry and public sector leaders, including Armstrong World Industries, AIM Funds, Autotrader, Bank of Canada, Bank of England, BC Hydro,, Chubb, Churchill Downs, Dollar Car Rental, Edmund Optics, Genentech,, ICI Paints, ING Direct, International Monetary Fund, Kohl's, Midway Games, Natural History Museum, Thrifty Car Rental, U.S. Departments of State, Health & Human Services and Justice, U.S. Securities and Exchange Commission, and The Washington Post.

Founded in 1994, Percussion Software is self-funded and profitable. More information can be found on the Web at

Percussion Software is a registered trademark and Rhythmyx and Lyrix are trademarks of Percussion Software. All other registered trademarks and trademarks mentioned herein are the property of their respective owners.
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Comment:Princess Cruises Selects Percussion Software's Rhythmyx for Global WCM Solution; Princess Joins Top Travel & Tourism Companies using Rhythmyx, Including Thrifty Car Rental, Dollar Rent a Car, Hotwire, and
Publication:Business Wire
Article Type:Company overview
Geographic Code:4EUUK
Date:Sep 12, 2006
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