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Princes gives Napolina cans QR codes with supply chain info.

Princes is rolling out on-pack QR codes on Napolina tomato cans in a bid to boost supply chain transparency.

Scanning the codes, which have rolled out across Napolina branded canned tomatoes, takes shoppers to a website explaining where the tomatoes come from, where they are processed, who was involved, as well as their environmental impact.

The project will be extended to Princes' seafood products later this month.

The fmcg giant has also launched a Responsible Sourcing webpage, providing further insight for those who want it.

Princes said the system and webpage had been designed to be consumer-friendly, communicating the environmental and social impact of its products "simply and transparently".

The move would allow shoppers to "better understand the impact behind what they're buying".

"We are very aware that we can only build trust and loyalty with shoppers by giving them meaningful assurance on our brand values of transparency and our sustainability eorts," said Princes commercial director Neil Brownbill.

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Codes link to detail about the tomatoes' provenance

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Publication:Grocer
Date:Sep 12, 2020
Words:168
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