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Prime view benefits from E-paper boom.

Taipei, July 15, 2009 (CENS) -- With e-book readers gradually gaining popularity, Prime View International Co. (PVI), a Taiwanese maker of TFT-LCD (thin-film transistor liquid-crystal display) panels, has seen its production lines of e-paper panels almost fully booked recently, according to company sources.

Amazon.Com's newly launched Kindle DX e-book reader, which is built with a 9.7-inch screen and sells for a unit price of US$489, has been hot-selling in North America, Europe and Japan, while Sony's PRS-700 model, with a 6-inch screen and priced at US$349, has also been popular with consumers.

According to iSuppli, global shipment of e-paper panels totaled 1.03 million units last year, and is estimated to surge to 3.59 million units this year, mainly due to popularity of e-book readers and other applications, like mobile phone displays and e-tags.

Thanks to the market boom, PVI's production lines in its 2.5-generational plant has been completely set to fill increasing orders for e-paper panels until the end of the third quarter of this year. In the meantime, the firm has also kicked off mass production of the products in Hydis's 3.5-generation plant, which has been acquired by the firm. At present, the capacity utilization rate of the 3.5-generation factory reaches over 70% and is expected to hit 100% by the end of this quarter.

Worth mentioning is that PVI, after acquiring E Ink Corporation to secure a supply of electronic ink as well as Hydis to expand output, has effectively integrated the whole supply chain of e-paper panels as the most active and competitive Taiwanese supplier in the line.

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Title Annotation:e-book readers
Publication:The Taiwan Economic News
Article Type:Brief article
Geographic Code:9TAIW
Date:Jul 15, 2009
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