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Pricing us out of the picture when it comes to movies.

Byline: Dave Himelfield

CINEMAS are struggling to pull in the punters - and technology is to blame, apparently.

You might think this technology is the kind you can buy for your living room, namely massive LCD TVs and cheap-to-rent high definition DVDs.

The guilty parties are however 3D films, which are understandably more expensive to screen.

Unfortunately this has put the squeeze on people, like me, who remain unconvinced that ostentatious special effects are a substitute for decent plots and performances.

And the price hikes seem to have spread to good ol' 2D films For example, at Huddersfield Odeon it costs almost pounds 8 for an adult ticket to most showings.

3D films and glasses of course cost more.

Last year US cinemas recorded their lowest audience figures for five years.

And the picture in Rip-Off Britain, where we pay considerably more for a ticket, is similar.

I never thought it would come to this, but I think I'll wait for the DVD.

CAPTION(S):

* PRICED OUT: It is not just ticket prices for 3D films that are squeezing people's pockets
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Title Annotation:Features
Publication:Huddersfield Daily Examiner (Huddersfield, England)
Date:Feb 5, 2011
Words:180
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